Branding

The Intangible Value of Brands

The Elements of a Good Slogan

Measuring the Marketing Value of Social Media

The Challenge of Branding a Country

Keeping an Open Mind For New Product Development

Once Dead, Old Brand Names Are Revived

Keeping Existing Customers Happy When Their Product is No Longer New

Can Mini Extend Its Brand Name Beyond Autos?

Lego's Hard Lesson for Building a Market

Infomercial Marketer Tries Old-School Advertising Approach

New Research Journal Focuses on What Works Online and It’s Free!

Can You Guess the Top Brand Characters?

To Regain Importance MySpace Tries a Repositioning Strategy

Troubles with Changing a Brand Name

Goodbye AOL, Hello Aol.

How a Product’s Image of Quality Can Quickly Evaporate

Understanding the Importance of Branding

Big Companies Still Trying to Figure Out Value of Facebook

Marketers See Opportunity in iPhone Apps

Private Label Product Growth

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