Customer Behavior

Retailers Battle Back Against Price-Comparing Shoppers

Retailers Escalate Battle for Black Friday Shoppers

More Marketers Offer Trade-in Sales Promotion

What "Best Value" Means to Customers

Successful Retailing Demands Creativity

What is Really Behind the "Customer-Involvement" Movement?

Retailers Reconsider Empowering Customers With Self-Service

Using Softening Agents to Prepare the Customer for a Big Purchase

Taking Advantage of Underappreciated Market Segments

While Consumers See Cluttered Stores Retailers See Profit

For Grocery Stores the Forgetful Shopper Leads to Higher Costs

How Auto Companies Are Reworking the Minivan to Make it Cool

Retailers Are Wary of the Smartphone Wielding Shoppers

How the Down Economy Is Impacting Consumer Buying Behavior

Examples of Marketing Research Laboratories

Why Marketers Need to Involve Customers in Important Decisions

Retailers' Next Big Problem: A Smarter Customer

Frito-Lay Removes SunChips Packaging From the Compost Heap

How Companies Learn to Adapt Products in Global Markets

Vanity Purchases Are All About Image Even in a Recession

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