External Forces

McDonald’s Finds Loophole on Banned Promotion

For Grocery Stores the Forgetful Shopper Leads to Higher Costs

How the Down Economy Is Impacting Consumer Buying Behavior

McDonalds’ Free Product Promotion Does Not Make San Francisco Happy

Frito-Lay Removes SunChips Packaging From the Compost Heap

How and What Websites Know About Visitors

Vanity Purchases Are All About Image Even in a Recession

Tracking Research Draws U.S. Government Interest

Happy Days Are Here Again, So Say Advertisers

Hotels Are Finding "Resort" Is Not a Relaxing Name

GPS Navigation Companies Face New, Powerful Competitors

Few Customers Can Now Say "Leggo My Eggo"

How a Product’s Image of Quality Can Quickly Evaporate

Critics Take on Kellogg's Health Claim Labeling

Example of External Factors Affecting Marketing Decisions

All About Retailing

Sports and Energy Drinks, Website's Supply Chain Costs, and Mobile Coupons and Payment Systems

How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search

Rebate Laws, Microsoft Retail Stores, More on AstroTurf Marketing and Responding to Online Postings

Starbucks Concept Test, Dynamic Pricing for Online Music, and Legal Issues for "Astroturfing"

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