Global Marketing

British Television Finally Accepts Paid Product Placement

The Challenge of Branding a Country

Packaging Decisions for Global Products

How Companies Learn to Adapt Products in Global Markets

Lego's Hard Lesson for Building a Market

Report: Global Use of Over-the-Counter Medicines

Marketers Take Their Lumps When Targeting Emerging Markets

Product Trends in Global Marketing

Global Marketing Challenges Facing Wal-Mart