In-Depth Postings

Internet Tools for Generating Sales Leads

What is Really Behind the "Customer-Involvement" Movement?

Using Softening Agents to Prepare the Customer for a Big Purchase

How to Determine the Credibility of Celebrity Endorsers

The Quality and Ethics of Pay-to-Participate Market Research

Assessing the Value of Company-Produced Research Reports

Is the Internet Undermining Customer Value?

New Forms of Product Placement Options Are on the Horizon

Marketing Strategies For Late-to-Market Products

7 Reasons Why Selling to Manufacturers is Different than Selling to Resellers

Low Cost Ways to Identify Market Segments

Classic Marketing Mistakes That May Never Go Away