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Legal Issue in Marketing
More Franchisees Face Off Against Their Franchiser
Drug Reps See Their World Changing
McDonald’s Finds Loophole on Banned Promotion
The Intangible Value of Brands
British Television Finally Accepts Paid Product Placement
Where’s the Beef Lawsuit Brings Out the PR Guns
Will the Long List of Bankrupt Retailers Soon Include Borders?
Once Dead, Old Brand Names Are Revived
Goats and Trademarks
Little Known Patent Law Forces Marketers to Reexamine Their Packaging
The FTC Wants to Know Who is Posting Product Reviews
Online Retailers Brace for Sales Tax Collection
Marketers See Reason for Hope or Dismay in Supreme Court Patent Ruling
Patent Infringement or Patent Gap?
For Advertising Networks an Icon Worth Considering
Security Screening Could Impact Product Distribution
Free Money Promotion Turns Ugly But Still May Have Served Its Purpose
A Loss Leader Promotion Has Franchisees Crying Foul
Visual Comparison Ad Has Leading Wireless Companies Battling
The FTC Takes Aim at the Marketer-Blogger Relationship
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