Legal Issue in Marketing

More Franchisees Face Off Against Their Franchiser

Drug Reps See Their World Changing

McDonald’s Finds Loophole on Banned Promotion

The Intangible Value of Brands

British Television Finally Accepts Paid Product Placement

Where’s the Beef Lawsuit Brings Out the PR Guns

Will the Long List of Bankrupt Retailers Soon Include Borders?

Once Dead, Old Brand Names Are Revived

Goats and Trademarks

Little Known Patent Law Forces Marketers to Reexamine Their Packaging

The FTC Wants to Know Who is Posting Product Reviews

Online Retailers Brace for Sales Tax Collection

Marketers See Reason for Hope or Dismay in Supreme Court Patent Ruling

Patent Infringement or Patent Gap?

For Advertising Networks an Icon Worth Considering

Security Screening Could Impact Product Distribution

Free Money Promotion Turns Ugly But Still May Have Served Its Purpose

A Loss Leader Promotion Has Franchisees Crying Foul

Visual Comparison Ad Has Leading Wireless Companies Battling

The FTC Takes Aim at the Marketer-Blogger Relationship

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