Marketing Research

The Right Way to Compare Web Advertisements

Consumer Ratings of Top Supermarket Brands

Drilling Down to the Problems with Web Analytics

Research on Teens, Adults and Internet Usage

Low Cost Ways to Identify Market Segments

The Procter and Gamble Online Store: Research or Retail?

The Questionable Practice of Research as Promotion

Classic Marketing Mistakes That May Never Go Away

Using Cookies to Track Customers

Research Report Has Cereal Marketers Playing Defense

Issues with Online Research Panels

Product Development Through Experimentation

New Media Ratings Method, P&G Use Price Cutting Strategy, and Who is Using Coupons

Magazines Customize Ads, Regulating Web Tracking, Equity in Failed Brands, More Twitter and the Coconut Water Market

Colleges Upset With Anheuser Busch's Marketing, Radiohead Tackles It's Own Marketing, and Sentiment Analysis Research

How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search

Word-of-Mouth Spending, Implication of Eye Tracking Research and Bratz Doll Maker Tries Again

Starbucks Concept Test, Dynamic Pricing for Online Music, and Legal Issues for "Astroturfing"

Insights on Website Tracking and Understanding Domain Names