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Marketing Research

What "Best Value" Means to Customers

How to Determine the Credibility of Celebrity Endorsers

The Quality and Ethics of Pay-to-Participate Market Research

Measuring the Marketing Value of Social Media

Assessing the Value of Company-Produced Research Reports

Research Technique for Determining Pricing Discounts

Examples of Marketing Research Laboratories

Why Marketers Need to Involve Customers in Important Decisions

How Companies Learn to Adapt Products in Global Markets

How and What Websites Know About Visitors

Vanity Purchases Are All About Image Even in a Recession

Retailers See the Impact of Smart Shoppers and They Don’t Like It

What’s Really Behind the Popular Old Spice Ad?

The Fruity Designs of Kleenex Packaging

The Struggling Trade Show Industry

Studying the Brain for Marketing Research

Tracking Research Draws U.S. Government Interest

New Research Journal Focuses on What Works Online and It’s Free!

Report: Global Use of Over-the-Counter Medicines

Measurement Issues With Location-Based Video Networks

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