Marketing Strategy

Taking Advantage of Underappreciated Market Segments

The Growth of Social Promotion

Will the Long List of Bankrupt Retailers Soon Include Borders?

The Challenge of Branding a Country

Once Dead, Old Brand Names Are Revived

How the Down Economy Is Impacting Consumer Buying Behavior

Keeping Existing Customers Happy When Their Product is No Longer New

The Rewards and Risks of Expanding Distribution

Why Marketers Need to Involve Customers in Important Decisions

How Companies Learn to Adapt Products in Global Markets

Selling Consumer Packaged Goods Over the Internet

Lego's Hard Lesson for Building a Market

Apple’s iPad Drives Competitors to the Maturity Stage of the PLC

Is There Another Motive Behind AT&T’s iPhone Pricing Change?

Marketing Strategies For Late-to-Market Products

The Store-Based Video Rental Business Fads Away

Infomercial Marketer Tries Old-School Advertising Approach

New Research Journal Focuses on What Works Online and It’s Free!

How Marketers Are Ambushing Event Sponsorship Restrictions

Successful Retailing Does Not Require Extensive Inventory

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