Mobile Marketing

Taking Advantage of Underappreciated Market Segments

Measuring the Marketing Value of Social Media

Retailers Are Wary of the Smartphone Wielding Shoppers

Retailers' Next Big Problem: A Smarter Customer

The Promotional Value of Bar Codes in Print Advertising

How Long Before the Cellphone Replaces the Wallet?

Foursquare Geo-Social Network Captures Marketer’s Attention

Mobile Marketing is Finally Reaching the Big Time

More on Marketing Through Mobile Devices

Marketers Are Now Believing That Mobile Commerce is Finally Ready to Take Off

Sports and Energy Drinks, Website's Supply Chain Costs, and Mobile Coupons and Payment Systems