Pricing

Making the Price Right

An Example of Why Pricing Decisions Are Tough

The New York Times Takes a Stand Against Free Content, Others Could Follow

The Ramifications of Lowering Price During a Recession

Classic Marketing Mistakes That May Never Go Away

GPS Navigation Companies Face New, Powerful Competitors

Premium Chocolatier's Positioning Strategy is About Emotion and Not Price

A Loss Leader Promotion Has Franchisees Crying Foul

The Story Behind the Subway $5 Footlong Promotion

Another Attempt to Solve the Micro-Payments Puzzle

Wal-Mart Sends Message With More Price Cuts

The Old Layaway Plan is Back

Amazon and Wal-Mart Battle on Low Price Books

Wal-Mart's Looks to Loss Leader Pricing Strategy for Holidays

Trade Show Booth Designs, Reader's Digest Repositions and Private Label Product Growth

New Media Ratings Method, P&G Use Price Cutting Strategy, and Who is Using Coupons

Sports and Energy Drinks, Website's Supply Chain Costs, and Mobile Coupons and Payment Systems

Colleges Upset With Anheuser Busch's Marketing, Radiohead Tackles It's Own Marketing, and Sentiment Analysis Research

How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search

Redesigning a Brand Logo and Considerations When Offering Discounts