Pricing

Retailers Battle Back Against Price-Comparing Shoppers

What "Best Value" Means to Customers

For Grocery Stores the Forgetful Shopper Leads to Higher Costs

Keeping Existing Customers Happy When Their Product is No Longer New

Research Technique for Determining Pricing Discounts

The Fruity Designs of Kleenex Packaging

Apple’s iPad Drives Competitors to the Maturity Stage of the PLC

Is There Another Motive Behind AT&T’s iPhone Pricing Change?

Making the Price Right

An Example of Why Pricing Decisions Are Tough

The New York Times Takes a Stand Against Free Content, Others Could Follow

The Ramifications of Lowering Price During a Recession

Classic Marketing Mistakes That May Never Go Away

GPS Navigation Companies Face New, Powerful Competitors

Premium Chocolatier's Positioning Strategy is About Emotion and Not Price

A Loss Leader Promotion Has Franchisees Crying Foul

The Story Behind the Subway $5 Footlong Promotion

Another Attempt to Solve the Micro-Payments Puzzle

Wal-Mart Sends Message With More Price Cuts

The Old Layaway Plan is Back

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