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Product Management
The Intangible Value of Brands
Where’s the Beef Lawsuit Brings Out the PR Guns
How Auto Companies Are Reworking the Minivan to Make it Cool
Keeping an Open Mind For New Product Development
Once Dead, Old Brand Names Are Revived
Keeping Existing Customers Happy When Their Product is No Longer New
Packaging Decisions for Global Products
Why Marketers Need to Involve Customers in Important Decisions
Frito-Lay Removes SunChips Packaging From the Compost Heap
Can Mini Extend Its Brand Name Beyond Autos?
Why Retailers See Advantages of Drop Shippers
How Companies Learn to Adapt Products in Global Markets
Little Known Patent Law Forces Marketers to Reexamine Their Packaging
Selling Consumer Packaged Goods Over the Internet
Lego's Hard Lesson for Building a Market
The Fruity Designs of Kleenex Packaging
Patent Infringement or Patent Gap?
How Long Before the Cellphone Replaces the Wallet?
Marketing Strategies For Late-to-Market Products
Marketers Take Their Lumps When Targeting Emerging Markets
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