Product Management

The Intangible Value of Brands

Where’s the Beef Lawsuit Brings Out the PR Guns

How Auto Companies Are Reworking the Minivan to Make it Cool

Keeping an Open Mind For New Product Development

Once Dead, Old Brand Names Are Revived

Keeping Existing Customers Happy When Their Product is No Longer New

Packaging Decisions for Global Products

Why Marketers Need to Involve Customers in Important Decisions

Frito-Lay Removes SunChips Packaging From the Compost Heap

Can Mini Extend Its Brand Name Beyond Autos?

Why Retailers See Advantages of Drop Shippers

How Companies Learn to Adapt Products in Global Markets

Little Known Patent Law Forces Marketers to Reexamine Their Packaging

Selling Consumer Packaged Goods Over the Internet

Lego's Hard Lesson for Building a Market

The Fruity Designs of Kleenex Packaging

Patent Infringement or Patent Gap?

How Long Before the Cellphone Replaces the Wallet?

Marketing Strategies For Late-to-Market Products

Marketers Take Their Lumps When Targeting Emerging Markets

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