Product Management

Textbook Publisher Dips Further Into Customized Marketing

Troubles with Changing a Brand Name

Product Trends in Global Marketing

Hotels Are Finding "Resort" Is Not a Relaxing Name

Movie Makers Face a Changing Distribution Channel

Classic Marketing Mistakes That May Never Go Away

Finding New Uses for Cereal

Few Customers Can Now Say "Leggo My Eggo"

Premium Chocolatier's Positioning Strategy is About Emotion and Not Price

Critics Take on Kellogg's Health Claim Labeling

Product Development Through Experimentation

Considerations in Naming Products and Companies

Trade Show Booth Designs, Reader's Digest Repositions and Private Label Product Growth

Retailers Respond to Dorm Needs, e-Book Market Gets More Competitive and Why Switzerland Has Top Brand

Colleges Upset With Anheuser Busch's Marketing, Radiohead Tackles It's Own Marketing, and Sentiment Analysis Research

How Panera Bread Resists Pricing Cuts, More on Tropicana's Packaging Problem and Social Networks for Job Search

Redesigning a Brand Logo and Considerations When Offering Discounts

Word-of-Mouth Spending, Implication of Eye Tracking Research and Bratz Doll Maker Tries Again

P&G's Pringles Strategy and Historic Marketing Promotions

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