Promotional Methods

Drug Reps See Their World Changing

Television Ads Are Not Just for TV Anymore

Using Creative “Pull” Promotion to Obtain Product Distribution

Why College Campuses Are Prime Ground for Marketers

Successful Retailing Demands Creativity

How to Determine the Credibility of Celebrity Endorsers

Yes, Non-Profits Can Be Creative Promoters

British Television Finally Accepts Paid Product Placement

Measuring the Marketing Value of Social Media

JCPenney Learns It is Not Nice to Fool Google

Assessing the Value of Company-Produced Research Reports

The Virtual Trade Show May Finally Be Here

How the Down Economy Is Impacting Consumer Buying Behavior

New Forms of Product Placement Options Are on the Horizon

The Promotional Value of Bar Codes in Print Advertising

The FTC Wants to Know Who is Posting Product Reviews

How and What Websites Know About Visitors

The Struggling Trade Show Industry

Infomercial Marketer Tries Old-School Advertising Approach

Foursquare Geo-Social Network Captures Marketer’s Attention

<< Start < Prev 1 2 Next > End >>