Sales Promotion

McDonald’s Finds Loophole on Banned Promotion

More Marketers Offer Trade-in Sales Promotion

The Growth of Social Promotion

The Virtual Trade Show May Finally Be Here

McDonalds’ Free Product Promotion Does Not Make San Francisco Happy

The Promotional Value of Bar Codes in Print Advertising

Retailers See the Impact of Smart Shoppers and They Don’t Like It

The Struggling Trade Show Industry

Foursquare Geo-Social Network Captures Marketer’s Attention

Finding New Uses for Cereal

The Group Coupon Promotion

Road Show Marketing

Free Money Promotion Turns Ugly But Still May Have Served Its Purpose

A Loss Leader Promotion Has Franchisees Crying Foul

The Story Behind the Subway $5 Footlong Promotion

Trade Show Booth Designs

Advice for Trade Show Marketing

New Media Ratings Method, P&G Use Price Cutting Strategy, and Who is Using Coupons

Sports and Energy Drinks, Website's Supply Chain Costs, and Mobile Coupons and Payment Systems