Targeting Markets

Why College Campuses Are Prime Ground for Marketers

What "Best Value" Means to Customers

Taking Advantage of Underappreciated Market Segments

Yes, Non-Profits Can Be Creative Promoters

How Auto Companies Are Reworking the Minivan to Make it Cool

What’s Really Behind the Popular Old Spice Ad?

The Changing Landscape of Beverage Distribution

Foursquare Geo-Social Network Captures Marketer’s Attention

Successful Retailing Does Not Require Extensive Inventory

Marketers Take Their Lumps When Targeting Emerging Markets

The Millennial Generation Comes of Age

Textbook Publisher Dips Further Into Customized Marketing

Movie Makers Face a Changing Distribution Channel

Low Cost Ways to Identify Market Segments

Social Network Sites Begin to See Different Segments Forming

Allowing Customers to Segment Themselves

Retailers Respond to Dorm Needs, e-Book Market Gets More Competitive and Why Switzerland Has Top Brand

Web Help for Small Businesses, Borders' New Segment and How to Handle Competitor's Misleading Ad