Legal Issue in Marketing Topics
What Customers Enter into an Online Retailer’s Search Box May Pose Legal Problems
When is a Product Label Really Misleading?
Here is Something Different, a Supplier Complains the Price of Its Product is Too High
Public Relations is Becoming a Riskier Promotional Technique Thanks to Social Media
RadioShack May Be Bankrupt But a Lot of Value Still Remains
Continual Development of New Craft Beers Has Led to Brand Naming Challenges
For Some Marketers the Only Way to Salvage a Tarnished Brand is to Change Its Name
Legal Marijuana Marketers Also Face Branding Decisions
The Supreme Court Gives Green Light for Companies to Sue Competitors for Misleading Labels
Company Appears to Ignore Medical Community’s Demand to Prove Product Works
For Restaurants New Menu Labeling Requirements Present Costs and Opportunities
The U.S. Supreme Court Tackles a Key Product Labeling Issue
Will McDonald’s Respond to Taco Bell’s Ronald McDonald Advertisement?
Court Supports Trademark for a Color
The Pharmaceutical Industry is Facing Big Promotional Change
The FTC Stirs the Issue of Native Advertising
After 72 Years Loss Leader Pricing Returns to Oklahoma
Is a Bitcoin Retailer Coming to a Purchase Near You?
What is Native Advertising and Why Are Some Folks Concerned?
The Chinese Media vs. Starbucks: Pricing Discrimination or Smart Pricing Strategy?
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