Legal, Social and Ethical Issues in Marketing

Most people think of marketing as being focused on developing products, setting prices, creating promotions and deciding how customers can purchase products. But marketers deal with many more issues as they attempt to operate a successful business. In this topic area we examine additional issues that confront marketers. Issues covered include a look at the legal environment of marketing. We also examine how society may impact marketing decisions by considering the social responsibility and ethical behavior of marketers.

Area Coverage:

• lists links to several detailed internet law sites that provide a wealth of information and explanations often in easy to understand language
• explores the emerging and burgeoning world of internet law (sometimes referred to as cyberlaw) and see why the internet is in many ways reminiscent of the wild wild west
• offers a number of excellent resources and links dealing with Intellectual Property such as understanding patents, trademarks and copyrights
• looks at how marketers are responding to society's demands that marketers be more socially responsible
• examines the role ethics plays in marketing decisions