Legal, Social and Ethics

General Legal Issues in Marketing and Advertising

Coverage in this areas includes links to several detailed Internet law sites that provide a wealth of information and explanations often in easy to understand language as well as other information specific to marketing and advertising law. While it is probably a good idea to consult a lawyer if you are really not sure, at least by reviewing this material you'll know what the lawyer is talking about!

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing External Forces Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Inside the iPhone Gray Market BusinessWeek
Can a Sandwich Be Slandered? (legal issues with consumer-generated content) New York Times
FTC Announces Do-Not-Call Crackdown AdLaw
Sales Promotions, Prize Draws and Competitions - Gambling Act 2005 (updated legal information dealing with sales promotions) AdLaw
Ad Groups Oppose FTC’s Proposed Endorsement Guides (celebrity endorsers and customer testimonials under review) AdLaw
Laws Needed to Protect Personal Data on RFID Chips (an argument for restrictions) ECommerce Times

Click Here to See All 38 Stories for Topic Area

The Weblinks Collection

AdLaw *This site produced by a large US law firm, offers a regularly updated newsletter that follows legal issues related to advertising and marketing. Articles go back several years and are divided into such categories Legislation, International, Regulators and several others.
FindLaw *Major legal portal covering a wide range of topics with some coverage though may have to hunt around a little to find marketing issues.
Frequently Asked Advertising Questions *The US Federal Trade Commission provides responses to a long list of advertising questions.
The Consumer Law Page *Offers links to articles, brochures and other resources pertaining to consumer legal rights.

Managing External Forces Tutorial
See what outside factors affect marketing decisions in the Managing External Forces section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial