Legal, Social and Ethics

Social Marketing, Responsibility, Environmental Issues

The impact of marketing can be felt in different ways by different people. In some cases the objective of a marketing organization is to serve the greater good of society through so-called social marketing efforts. In this section we provide coverage of topics related to marketer's social responsibility including its impact on the environment.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing External Forces Advertising Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Eco-Iconic (consumers embracing eco-friendly products) Trendwatching
Hershey Phases Out Mints Cops Criticized AP (via Google)
Parents Group Slams Producers for Marketing PG-13 Films to Kids Brandweek
Corporations Find Responsibility Sells Marketplace [audio]
R.J. Reynolds to Halt Print Cigarette Ads in 2008 New York Times
Cause-Related Marketing: The Other CRM ECommerce Times

Click Here to See All 45 Stories for Topic Area

The Weblinks Collection
CasePlace.org Offers database for locating case studies that mostly focus on social marketing issues. Seven Steps to a Social Marketing Plan* *The Canadian Health department offers a very in-depth tutorial for developing a marketing plan that, while aimed at health and medical organizations, can also be of value to others pursuing a social marketing agenda.

Managing External Forces Tutorial
See what outside factors affect marketing decisions in the Managing External Forces section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial