In this area we have compiled lists and links to selected resources dealing with marketing groups, publications and research sites. To access a list, click on a link below.
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Latest Marketing Stories
- Snapchat Marketing: Could It Help Grow Your Business? (understanding the marketing value of a popular app) Open Forum - American Express
- Individualized Ads on TV Could Be One Result of AT&T-Time Warner Merger (insight into the future of TV advertising) New York Times
- The Marketer’s Dilemma (how marketing is evolving) Strategy+Business
- Girl Scout Cookie Cereal: Coming to a Breakfast Table Near You (leveraging a known brand name) USA Today
- Retailers Turn to Apps to Lure Shoppers Back to Stores (making in-store shopping easier for customers) USA Today