In this area we have compiled lists and links to selected resources dealing with marketing groups, publications and research sites. To access a list, click on a link below.
Latest Marketing Stories
- Do Search Ads Really Work? (research on effectiveness of search advertising) Harvard Business Review
- What’s the Value of a Like? (issue with determining value of social media) Harvard Business Review
- Six Strategies for Growing Your Cannabis Brand (marketing ideas for an evolving industry) Advertising Age
- Is ‘Conflict’ a New Marketing Tool? (how creating conflict can lead to marketing success) Knowledge @ Wharton
- UPS Tests At-Home Delivery by Drone in Florida (emergence of potential new method of distribution) USA Today