Marketing Management

Marketing Management and Marketing Strategy

Marketing managers face many challenges not the least of which is figuring out what is necessary to maintain a competitive advantage. In this section KnowThis offers resources for the marketing manager with special focus on tools to help with planning and strategy formulation. Also, if you have an interest in starting a small business then the information available in this area may be quite helpful. Time spent investigating the resources available here could save lots of time and money in the future. Finally, one of our most popular topics, The Marketing Plan, is found in this topic area.

Area Coverage:

learn about the key factors for developing an effective marketing strategy
find out how to write an effective marketing plan including KnowThis.com's own detailed tutorial
see how to manage product decisions with information on product design, branding, brand names and packaging
learn about other key marketing decisions including distribution and pricing
find advice for starting a business including links to many free resources to help you get started
starting a business is just the beginning, check out the resources for helping you grow your small business

Principles of Marketing Tutorials

This Topic Area is also Mentioned in the Following KnowThis.com Tutorials:

Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Coke, Pepsi Offer Smaller Drinks For Less (packaging changes) USA Today (See Sub-Topic Area)
What Customers Are Really Paying For Your Products (assessing what price means) IndustryWeek (See Sub-Topic Area)
Second Life Marketing: Still Strong (confusion over value marketing via online virtual worlds) BusinessWeek (See Sub-Topic Area)
Promises Fulfilled (how online retailers can improved distribution) InternetRetailer (See Sub-Topic Area)
Marketing During Recession: Survival Tactics (PDF format) MillwardBrown (See Sub-Topic Area)
Designing for the Shopper (principles for effective packaging) Brand Packaging (See Sub-Topic Area)

How to Write a Marketing Plan Tutorial
Need to write a Marketing Plan? Then check out one of the Internet's leading resources in the How to Write a Marketing Plan section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Marketing Planning and Strategy Tutorial
Find out key issues facing marketing managers in the Marketing Planning and Strategy section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial