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Marketing Strategy
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This subject area contains information, articles and advice on how to develop a successful marketing strategy and includes links to several top strategy websites. |
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Principles of Marketing Tutorials |
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This Topic Area is also Mentioned in the Following KnowThis.com Tutorials:
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Marketing Stories for Topic Area |
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The Weblinks Collection |
- Accenture - Research and Insights *Tis site for a leading consulting firm provides access to free reports and case studies covering almost all major industries. Can search by industry, subject, date and more.
- BNET *This site is loaded with articles, case studies, videos, presentations, blog postings and white papers on all areas of business including marketing. For instance, users can search thousands of published articles available from 1998 to present (though generally the most current stuff is a few months old). However, for access to some materials user registration is required (free). Also, be aware that some material is vendor provided rather than published by third-party news sources.
- Emerald for Managers - Marketing *This news portal of large publisher has monthly articles, case studies, interviews and other information though it may require registration to access.
- Harvard Busines School - Working Knowledge *Online business strategy e-zine from Harvard Business School that includes a special section on marketing.
- INSEAD Knowledge *This B-school site has several categories (themes), including one devoted to marketing, that offer articles, case studies, working papers and other materials including one devoted to marketing. However, some of this material is available only in abstract form and all materials require registration (free) to view.
- Knowledge@Wharton *Leading business school publishes a bi-weekly online magazine that often includes articles on marketing strategy. May need to register (free) to access good stuff.
- MarketingProfs *This site has an extensive collection of articles with the best covering basic marketing and strategy. To access many items is free though requires registration. But to access premium content requires a fee.
- Strategy + Business *This online site for a print publication produced by consulting firm Booz Allen Hamilton provides access (registration required) to articles on marketing strategy. While site contains a search feature, finding articles may be a little time consuming due to lack of drill down menu items.
- The McKinsey Quarterly *Offers good articles examining the feasibility of various marketing issues and other decisions faced by businesses. Some content is available free (with registration) but access to premium content is limited to paying subscribers.
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Management Main 