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Product Management and Packaging
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In this area are resources and references materials that discuss important product management issues including product design, packaging and product life cycle strategies. |
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Principles of Marketing Tutorials |
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This Topic Area is also Mentioned in the Following KnowThis.com Tutorials:
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The Weblinks Collection |
- Decision Analyst White Papers *This marketing research company site offers several well-done white papers covering an array of market research topics including: advertising research, new product development, online and qualitative research, and consumer behavior
- Fair Packaging and Labeling Act *US Federal Trade Commission offers several links that explain the proper (i.e., legal) way to label products sold in many categories.
- How to Learn More About a Company by Examining its Products *Though this is a little old, this listing of questions used by a research company when evaluating products of clients or competitors still has value when evaluating products.
- New Product and Service Development *It will take the better part of 10 minutes just to get acclimated to this busy site, but it is worth the effort for anyone seeking good product development information. Lots of good ideas, explanations of concepts, graphics and more.
- NewProductWorks *The real value here is not so much the website but in knowing that such a place exists. Located in Ann Arbor, Michigan this is essentially a museum for over 80,000 food, beverage, household and personal care products that have been introduced in the last 40 years. Useful from both an historical perspective and for new product design. However, don't except to be permitted to visit unless you are a potential customer for their consulting services.
- Obtaining a Uniform Product Code *An often overlooked consideration when developing new products is the need to obtain a uniform product code or, more commonly, a bar code. Bar codes are essential to the packaging and distribution of nearly all products sold in the U.S. and this site offers details on how to obtain them. This industry group site has basic information about bar codes, including a flash presentation, as well as details on the industry group.
- Product Development - Lowe Foundation *This excellent small business site offers many, many articles in all areas of marketing including this section devoted to product development.
- Usability Professionals' Association *Anyone involved in product design may find good information here regarding creating products that fit the needs and wants of consumers. This professional association site has good coverage of the usability concept, links to guidelines and methods, and conference information. The information is relevant to tangle product manufacturers as well as online marketers.
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Management Main 