Listing of Marketing Stories

Listed below are links to more stories for the Product Management and Packaging topic area.

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Stories are in order of date posted (most recent first).

Coke's New Design Direction (innovative designs ideas) BusinessWeek
Designing the iPhone of Diapers (product design at leading diaper maker) Fortune
Domino's to Add Sub Sandwiches to Pizza Delivery (extends product line) USA Today
Apple's New iPhone: Let the Frenzy Begin (complementary product makers ready to respond) Inc Magazine
Hydrox Redux: Cookie Duels Oreo, Again (consumer pressure resurrects brand) Wall Street Journal
Coke, Pepsi Offer Smaller Drinks For Less (packaging changes) USA Today
Designing for the Shopper (principles for effective packaging) Brand Packaging
Sustainability is Taking Root (the push for sustainable packaging) Brand Packaging
Sacrebleu! It Comes With a Straw? (unusual packaging ideas for French wines) MSNBC
Beer Brewers Juice Up Their Flavor Varieties (new beer products hit the market) USA Today
A Package That Lights Up the Shelf (unique packaging idea) New York Times
Toy Makers Tweak Lines to Offset Rising Costs (external factors affecting product decisions) MSNBC
Blu-Ray Nears Victory in Battle Over High-Def DVD Players (competition for a product format) USA Today
Customized Branding: Consumers Get Creative Control (letting customers build their own product) BrandChannel
Line Extensions That Crossed the Line in '07 (survey of bad new product ideas) BrandWeek
No Packaging? No Problem (selling products without packaging) Marketplace [audio]
To Trump Small Brewers, Beer Makers Get Crafty (product development at large beer makers) Wall Street Journal
Another '80s Comeback: All-in-One PCs (new products from old ideas) USA Today
Wal-Mart Takes Green Approach to Detergent (restrictions on product packaging) MSNBC
Inventables Looks to the 2.0 of Products (help in coming up with new product ideas) NPR [audio]
Backpacks: A New Badge of Cool (product line expansion) USA Today
Product Packages Now Shout to Get Your Attention New York Times
Wii Speeds Up the Rehab Process (finding new uses for products) USA Today
Message in a Bottle (the marketing of bottled water) Fast Company
Starbucks Agrees To Change Name of Apple Cider Drink (a question of misleading product name) AdLaw
(Not) Made in the USA (high-tech products around the world but not in US) Entrepreneur Magazine
The iPhone Economy Emerges (the complementary product market) Inc. Magazine
Going for Distance (packaging in the golf ball industry) Package Design Magazine
Removing Parasites in the Portfolio (how to determine when to drop products) Visions
It's Still Not Easy Selling Green (struggles with green marketing) MSNBC
Branding That Makes Sense(s) (sensory packaging) BrandPackaging
Xerox Refocuses On Its Customers (customer involvement in new product development) BusinessWeek
Designed to Sell: Procter & Gamble (how to encourage product innovation) Sales and Marketing Management
Winemakers Think Inside the Wine Box as Image Shifts With Better Varieties (non-traditional packaging) USA Today
Knowing the Terrain: Designing Packages to Survive Uncertain Global Supply Chains (how the distribution channel affects packaging) Package Design Magazine
Tying the Knot with Disney (Disney product line extension) BusinessWeek
Vanity Sizes (clothing sizes the same as before but bigger) CBS News [video]
Virtual Reality Spreading In Business (creating products through virtual reality) CBS News
Consumer Goods Companies Turn to Talkative and Offbeat Labels to Stick Out in Crowded Aisles (eye catching product labels) Pittsburgh Post-Gazette
The 411 on Product Lifecycle Management (software to manage the PLC) Multichannel Merchant
Consider Specific Zone Strategies for Targeted Packaging and Merchandising (planning packaging for store placement) Package Design Magazine
Getting That Crunching Sound Juuust Right (building the right sound into a product) Marketplace [audio]
The Perfect Thing (making of the iPod) Wired Magazine
Facing Off Against ‘Wrap Rage’ (responding to consumer complaints with packaging) BrandPackaging
ESPN's Cell-Phone Fumble (lessons from a product failure) BusinessWeek
Get Smart (the move to smart packaging) BrandPackaging
$20 Billion for a Good Night's Rest (new products to meet need for sleep) Business 2.0
A Brew by Any Other Name (product naming) BrandChannel
Metrics Matter: Measuring Packaging ROI (package change accountability) Brand Packaging
'Influentials' and 'Imitators': How to Better Forecast the Sale of New Products Knowledge @ Wharton
Marbury vs. Madison Avenue (sneakers for only $15) Slate
The Art of Boxing (the video game package) BusinessWeek
Big Food Companies Sell More Organic Products Wall Street Journal (via Pittsburgh Post-Gazette)
Architecting Brands To Soar Above Private Label (competing against private label) Brand Packaging
The Boon of the Aging Boomer: Structural Design Needs To Be Inclusive (packaging for aging baby boomers) Packaging Design Magazine
Will the New Nike+iPod Sport Kit Hit the Ground Running, or Hit the Wall? Knowledge @ Wharton
Product Packaging That Pays (example of packaging changes) Business 2.0
KitKat Meltdown: Flavored Candy Bars Were Not a Sweet Success (problems with too many product line extensions) Wall Street Journal (via Miami Herald)
Inside Google's New-Product Process BusinessWeek
How Failure Breeds Success (the benefits of failed products) BusinessWeek
Emotional Connections or Functionality — What Really Drives Consumer Sales? (results of consumer package research) Package Design
If It's All in a Name How Do You Find One? (issues in finding a name) WSJ Startup Journal
Gum Wars Get Popping (with slideshow examples of new products) Business2.0
Feature Bloat: The Product Manager's Dilemma (product over-development) Harvard B-School Working Knowledge
Customer-Made (involving customers in new product development) Trendwatching.com
Consumer Marketing: A Flawed Strategy (more product options and consumer confusion) Canadian Marketing Association
The World's Most Innovative Companies BusinessWeek
Mini Cans Live Large (products in smaller packaging) brandchannel
Food Marketers Score With Portion-Controlled Snacks USA Today
Consumers Check Out Organic Options brandchannel
Price is Still Priority (effect of price on private label purchasing) Private Label Buyer
The Tradition of Illustration: The Resurgence of an Art Form (growing use of illustrations on packaging) Package Design Magazine
Competing DVD Formats Prepare to Launch Pittsburgh Post-Gazette
Waiting for Playstation 3 (potential problem with product delay) BusinessWeek
Smart Solutions Pour Forth for Beverage Delivery (innovative beverage packaging) Packaging Digest
Nike's New Driver Scores (importance of celebrity product use) CNN
Western Consumers Still Skeptical About Quality of "Made in China" and "Made in Korea" Labels Synovate
Warehouse Club Stores Continue To Be Missed Opportunities for Many (product strategies for warehouse stores) Packaging Design Magazine
What Customers Want from Your Products Harvard B-School Working Knowledge
Global Packaging: What's the Difference? BrandChannel
Flavored Cigarettes: The Next Battleground Forbes
Sewing Up the iPod Market (the complementary product market) BusinessWeek
High-Volume Retailers Pile Demands on Packaging (packaging for wholesale club retailers) Packaging World Magazine
Packaging That Moves Product (designing packages) Business 2.0 (via CNN)
Dream Machines (new car features) BusinessWeek
Disney Site Lets Customers Design Products CNET News.com
Look What’s Coming Down the Packaging Pke (new packaging ideas) PackagingWorld
Consumers Hungry For Hot, Gooey (new menu items) USA Today
How Xbox Broke Out of the Box (packaging) Package Design
Packaging Your Brand's Personality BrandChannel
Emotional Branding: Does Your Packaging Have Heart? BrandPackaging
A Mars a Day to Keep the Doctor Away? (new product development) Food Business Review
When Product Variety Backfires Harvard B-School Working Knowledge
Marketing For a New Product Industrial Distribution
Rinse and Repeat (innovative product development) FastCompany
Let's Get Small: Food and Beverage Makers Shrink Pack Sizes to Fight Obesity Food Business Review
Standing Rx Packaging On Its Head Packaging Digest
Can You Move Forward With Packaging From the Past? BrandPackaging
A Marriage of Convenience (with packaging) BrandPackaging
Sleeved Milk Hits Home Run Packaging Digest
RFID, Chips Set to Make Big Waves on Consumer Packaged Goods BrandPackaging
Clubmaker the One Constant as Wilson Returns to its Past San Francisco Chronicle
Is Packaging Meeting the Needs of Aging Baby Boomers? BrandPackaging
P&G Markets Pet Food To Make Puppies Smarter AdAge
Packaging That Works Beyond the Store Shelf BrandPackaging
Wal-Mart Reshapes Consumers, Brands and Packaging BrandPackaging

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