Marketing Management

Trends and New Methods

Marketers are always experimenting with new ways to reach and satisfy customers. In this section we provide information on new ideas and methods marketers are using to gain an upper hand on their competition.

Marketing Stories for Topic Area

Innovation Avalanche (new business ideas) Trendwatching
The Customer is the Company (using customer input for innovation) Inc Magazine
Second Life Marketing: Still Strong (confusion over value marketing via online virtual worlds) BusinessWeek
Free! Why $0.00 Is the Future of Business (another argument for offering products for free) Wired
Free Love (why more companies are offering products and services for free) TrendWatching
Merchant Beware (emerging m-commerce via text messaging) Internet Retailer

Click Here to See All 34 Stories for Topic Area

The Weblinks Collection
Springwise *A blog-style site devoted to spotting trends as these emerge from around the world. The site allows so-called "spotters" to submit trends, so in some cases the trends presented appear to be part of a company's marketing campaign. But in many cases the trends are interesting, if not unique, and fun to read.