Managing Customers

Basics and Information on Customer Relationship Management

In this area learn the concepts and techniques for building and maintaining strong customer relationships. Included in this area are resources for learning about customer relationship management (CRM) systems such as key terms, concepts and successful implementation strategies.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing Customers Personal Selling Managing Product Movement Distribution Decisions Business Buying Behavior Consumer Buying Behavior What is Marketing Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Humanizing the Online Customer Experience (improving online customer service) CRM Buyer
Making the Most of Customer Service CRM Daily
What's CRM? (basic startup information on CRM) SmartMoney
The Rise of the Stochastic Model (What’s That?) (method for predicting customers) Multichannel Merchant
CRM Gets Serious (evolution of CRM) CRM Magazine
Putting Customers First (advice for managing customers) Sales & Marketing Management

Click Here to See All 56 Stories for Topic Area

The Weblinks Collection

CIO's CRM *Find numerous articles, metrics, basics and much more from this leading technology management magazine website.
CRM Daily *While a little on the promotional side, this site continually offers good articles on numerous customer relationship topics from both a technical and managerial perspective.
CRM Project *Collaboration site between two consulting groups, this site contains many CRM articles but tends to be updated only about once a year. Also required reqistration (free) to access full-text material.
CustomerThink *Information site with many articles and company provided white papers, including CRM case studies. However, must be a member (free) to access the good stuff.
destinationCRM *This site operated by the publishers of CRM Magazine offers a number of CRM resources including white papers, archived articles from past issues and a library featuring reports from other sources.
eCRMGuide *Collection site for CRM articles that are primarily drawn from online media sources.
Intelligent Enterprise *Industry news site that includes a searchable library of CRM white papers and articles.
IT Toolbox CRM *Portal broken into a number of categories related to CRM and containing articles, links to vendor white papers and discussion groups.
searchCRM *Portal with many features including extensive categorized links library with numerous articles including many related to the basics of CRM, career information, ask experts and much more. Good all purpose site.
TechRepublic - Customer Management *A large selection of vendor supplied white papers, case studies and other materials that cover numerous technical and business considerations for CRM. Accessing some materials requires registration (free) and the search feature is somewhat limited.

Managing Customers Tutorial
See why customers are so important in marketing in the Managing Customers section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Targeting Markets Tutorial
Find extensive coverage of target marketing and market segmentation in the Targeting Markets section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial