Managing Customers

Customer Value and Micro Marketing

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing Customers Consumer Buying Behavior Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

The Weblinks Collection

1-to-1 Glossary *While this is principally a consulting site there are several resources that may be of interest including the link provided here to a nice glossary of terms.
American Customer Satisfaction Index *Offered by the National Quality Research Center at the University of Michigan this regularly updated report presents customer satisfaction scores for more than 200 companies in 43 industry.
Colloquy *Consulting firm site that focuses on how marketers can build customer value through loyalty programs such as frequent purchase sales promotions. Includes a quarterly magazine, archive of many articles, white papers, industry news and much more. However, access to almost all material requires registration (free).
Customer Lifetime Value Calculator *Downloadable Excel spreadsheet that can be used as a basic guide for determining customer lifetime value applicable to many industries. In addition to use by marketing practitioners, instructors in marketing strategy or customer relationship management may also find value in using this with students.
Lifetime Value of a Customer Calculator *Another online calculator that offers one method for assessing customer lifetime value via input of sales and customer data.

Managing Customers Tutorial
See why customers are so important in marketing in the Managing Customers section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Targeting Markets Tutorial
Find extensive coverage of target marketing and market segmentation in the Targeting Markets section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial