Listing of Marketing Stories

Listed below are links to more stories for the Target Marketing and Market Segmentation topic area.

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Stories are in order of date posted (most recent first).

Marketing to Millennials (marketing to finicky young market) BusinessWeek
A Lucrative Niche In Disabled Pets NPR [audio]
Some Retailers Give Vinyl Records a Spin (example of niche market) Associated Press (via Google)
The Markets Within the Masses (potential negative effects of segmentation) CRM Magazine
A Marketing Goldmine: Using Customer Data (segmenting online markets) Sales & Marketing Management
Six Decades at the Center of Attention, and Counting (marketers' continuing interest in the baby boomer market) New York Times
Hello Kitty Targets Fashionable Young Males (not just for girls anymore) MSNBC
Disney Reaches to the Crib To Extend Princess Magic (targeting a younger market) Wall Street Journal
Persona-lizing a Site (creating customer profiles) Internet Retailer
Cast a Narrow Net (strategies for selective target marketing) CRM Magazine
Web Marketing to a Segment Too Big to Be a Niche (the difficult in targeting the disabilities market) New York Times
Thinking Outside the Bottle (target market needs changing for beer industry) Entrepreneur Magazine
Deloitte Tries a Different Sales Pitch for Women (different target market strategy) Wall Street Journal
Tailoring Messages to a New Audience: Wrinkled Baby Boomers New York Times
Starbucks Rethinks Stance on Young Customers (determining whether it is a market worth exploring) MSNBC
Racy Ads Targeting Teens (ads raise controversy) ABC News
Behavioral Targeting Grows B to B Magazine
Teen Marketing: Why Apple's the Master MSNBC
Buzz Marketing (appealing to an untapped market) New York Times
Marketers Flex Muscle at Gyms (targeting customers at health clubs) USA Today
Leisure Pursuits (targeting customers when on vacation) Inc. Magazine
Don't Ignore the Boomer Consumer BrandChannel
Kellogg to Phase Out Some Food Ads to Children New York Times
Lolita Lives (controversy in marketing books to kids) Promo Magazine
Online Social Networks Marketing to Preteens San Francisco Chronicle
Marketers Pitching Harder To Kids 7, Under CBS News [video]
Pitching To Tweens CBS News [video]
Visitor Segmentation Offers Target Marketing Insight (segmenting online visitors) CRM Daily
As Kids Get Savvy, Marketers Move Down the Age Scale USA Today
Marketers Eye Smaller Ethnic Groups USA Today
Geico Takes Varied Roads to Customers (using different ads to reach different target markets) Television Week
The A,B,Sí's of Hispanic Marketing Entrepreneur Magazine
More Marketers Target Boomers' Eyes, Wallets USA Today
Niche Market for Swimsuits Lets Muslim Women Hit the Waves USA Today
Special Brands for Special Needs (targeting customers with special needs) BrandChannel
Designers Target the Regular Guy Wall Street Journal (via Pittsburgh Post-Gazette)
Keepin Up With the Joneses (targeting the new mover market) Target Marketing Magazine
Toy Makers Pursue the Market for Expensive Gifts NPR [audio]
The Buying Power of the 80 Percent Minority (appealing to women decision makers) NPR
Stoli Vodka Buddies Up to the Gay and Lesbian Crowd With Documentary (strategy to gain share in the LGBT market) USA Today
Rise of the Boutique Carmaker (niche market for small car companies) Christian Science Monitor
Gen Y Sits on Top of Consumer Food Chain (the growing importance of those in a younger demographic) USA Today
Pepsi Tries to Push 'Healthier' Snacks (targeting healthier products for inner-cities) Wall Street Journal (via Arizona Republic)
Marketing to the Generations (descriptions of major age-based market segments) Dental Economics
Boomers: A Web-Marketing Bonanza (underserved market) BusinessWeek
Status Skills (targeting customer need for status) Trendwatching
Marketing's New Vanguard: The Cubicle (marketing to the workplace) Inc. Magazine
Marketing Fun to the Faithful (amusement parks target religious groups) The Mercury News
KGOY - Kids Grow Older Younger (how to market to kids who grow up fast) MarketingTimes
On Advertising: Just For Men - A Dirty Story (targeting housekeeping appliances to men) International Herald Tribune
The Rise and Fall of the Hit (niche marketing in the entertainment industry) Wired Magazine
Latino Marketing Goes Mainstream The Boston Globe
Would Marketing Soccer to Women Be a Net Gain? San Diego Union-Tribune
Nintendo's New Brand Game (targeting older gamers) BusinessWeek
Teens and E-Commerce: Selling to the Teen Shopper ECommerce-Guide
Metrosexuals: A Well-Groomed Market? brandchannel
Profiting From Customers Others Avoid Business2.0
Obesity Finds Niche in American Marketing The Mercury News
Reaching a Drug Niche (narrow targeting in the pharmaceutical market) Houston Chronicle
Dodge Ads Have an Edge (car company aims for younger target market) Detroit Free Press
How to Reach American Millionaires iMedia Connection
Marketers Go Fishing for Female Web Surfers USA Today
Real Girls Eat French Fries (fast-food target marketing) BusinessWeek
Why Aren't More Marketers Trying to Reach Business Women? BotB Magazine
Despite Youths' Comfort With Technology, E-Textbook Demand is Slow Pittsburgh Post-Gazette
How to Market to Engineers BtoB Magazine
McDonald’s Aims For Hip With New Ronald Ads (targeting young adult market) Reuters (via MSNBC)
Don't Hide Behind Famous Faces (targeting girls market with celebrities) BusinessWeek
Ethnic Market Access (using promotional inserts) Target Marketing Magazine
Women Grab NFL Garb Styled Just For Them USA Today
Boomers in Control of Market Dallas Morning News (via Akron Beacon Journal)
Cutting Through the Clutter (targeting with RSS feeds) Internet Retailer
Newspapers to Youth: "Try Us, You'll Like Us" (marketing to young adult market) Pittsburgh Post-Gazette
Speaking Their Language (advertising to youth market) Dallas Morning News (via Centre Daily Times)
Employing Behavior-Based Marketing CIO Today
U.S. Businesses Target Growing Latino Market (audio story) NPR
The Next Big Spender (Latino market) Portland Business Journal
Smells Like Teen Marketing BusinessWeek
Uber Premium (demand for high-end luxury items) Trendwatching
Love Those Boomers (baby boomer market) BusinessWeek
Companies Target Premature Babies Market BusinessWeek
Brewers Struggle with Consumers' Changing Tastes Convenience Store News
Minipreneurs (market trends) Trendwatching.com
Savvy, Jaded, Distracted and Loaded (college student market) International Herald Tribune
Camping Out (marketing to kids) Promo Magazine
Marketing for Rich Rewards (high real estate) Washington Post
Target Marketing Via RFID to Debut in Seattle InfoWorld
Hey, Little Spender (targeting kids market) CMO Magazine
Fiesta Marketing (Hispanic children's market) Incentive Magazine
Wherever You Go, There They Are (behavioral targeting) CMO Magazine
Diet Soda Marketing Comes Full Circle (targeting men) Indianapolis Star
The Hidden Market of Female Travelers Harvard B-School Working Knowledge
Listening, With Interest destinationCRM
Getting Connected (Internet ads & Hispanic market) Hispanic Business Magazine
Kraft to Change Marketing Toward Kids Forbes
Marketing's Boomer Revolution BusinessWeek
Holiday Marketing: Ads Go Multicultural to Diversify Appeals Detroit Free Press
Marketing on the Left Side of the Brain Target Marketing Magazine
Coming Out to Shop (gay and lesbian markets) Display and Design Ideas
Marketing to Women a No-Brainer The Australian
Lessons on the ‘Campus Crowd’: On-target Strategies to Ace the Test BrandPackaging
Is Mass Marketing Dead? ClickZ
In Marketing, Think Outside the Niche Harvard B-School Working Knowledge
Apartment Developers Capitalize on Demographic Niches National Real Estate Investor
Good Marketing Hinges on Older Demographics Indianapolis Star
The Vanishing Mass Market BusinessWeek
Right-Time Marketing, Right Now Line56
The Technology of Personalized Pitches BusinessWeek
Carving Your Special Niche BusinessWeek
Marketers Pay Their Way to the Youth Audience ClickZ
How Frederick’s Found Its True Customer Harvard B-School Working Knowledge
Behavioral Targeting Boosts Airline's Internet Ad Results Advertising Age

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