Managing Customers

Target Marketing and Market Segmentation

Choosing the right target market to sell an organization’s goods and services is possibly the most important decision facing marketers. In this section find information and methods for offline and online selecting and targeting of customers and for segmenting markets.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Retailing Targeting Markets Consumer Buying Behavior How to Write a Marketing Plan Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

A Lucrative Niche In Disabled Pets NPR [audio]
Some Retailers Give Vinyl Records a Spin (example of niche market) Associated Press (via Google)
The Markets Within the Masses (potential negative effects of segmentation) CRM Magazine
A Marketing Goldmine: Using Customer Data (segmenting online markets) Sales & Marketing Management
Six Decades at the Center of Attention, and Counting (marketers' continuing interest in the baby boomer market) New York Times
Hello Kitty Targets Fashionable Young Males (not just for girls anymore) MSNBC

Click Here to See All 111 Stories for Topic Area

The Weblinks Collection

GeoPlace.com *Site of leading GIS publisher offers articles, directories and job information related to geographic targeting.
Target Marketing - Lowe Foundation *Offers several good articles on the basics of market identification and segmentation.
Targeting Your Market *Bank of America offers a very effective Flash presentation (requires plug in) that examines issues related choosing and targeting markets.

Targeting Markets Tutorial
Find extensive coverage of target marketing and market segmentation in the Targeting Markets section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial