Market Research

Basics of Market Research, How-To Information, Research Help

In this subject area learn the basics of marketing research with links to several excellent how-to sites that provide articles, tutorials and other basic information for undertaking effective market research.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing Customers How to Evaluate Market Research Reports Marketing Planning and Strategy Pricing Decisions How to Find Keywords Targeting Markets Consumer Buying Behavior Marketing Research Finding Secondary Research Preparing a Market Study Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Disney to Create Lab to Test Ads for ABC, ESPN (controlled living room laboratory) Associated Press (via Google)
Business Analytics – Getting the Point (analytics and business intellegence) Business Intelligence Network
Is the Ad a Success? The Brain Waves Tell All (measuring brain response to advertising) New York Times
Combining Marketing and Research (the need for conducting research for packaging decisions) Package Design Magazine
Quantilitative Research & Beyond: New Platforms for Customer Insights (combining research methods for web research - in PDF format) Marketing News (via Prophet)
Museums Refine the Art of Listening (market research at museums) New York Times

Click Here to See All 31 Stories for Topic Area

The Weblinks Collection

@ResearchInfo *Specific to marketing research this site contains articles, roundtable discussions, job posting, calculators and much more.
Decision Analyst White Papers *This marketing research company site offers several well-done white papers covering an array of market research topics including: advertising research, new product development, online and qualitative research, and consumer behavior
Market Research Portal *UK-based site that provides market research, articles, summaries of research reports, industry news, glossary, and job information.
ONLINE Magazine *While most of this site is an advertisement for Online magazine there are selected full-text articles that may be useful for online researchers.
Quirk's *Offers access to many how-to research articles from it Marketing Research Review publication, though currently the most recently accessible articles are from 2003. Also has a research glossary and searchable source book of over 5,800 research firm.

Marketing Research Tutorial
Find out how research is used in marketing in the Marketing Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Planning for Market Research Tutorial
Conducting good research requires marketers follow the right process. Learn about the steps in conducting research in the Planning for Market Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Preparing a Market Study Tutorial
Find a step-by-step process for researching markets and reporting information the Preparing a Market Study section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial