Market Research

Competitive Intelligence

In this section learn what competitive intelligence is all about and why it has emerged as an important component in a firm's overall market research program.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Pricing Decisions Finding Secondary Research Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area
The Art of Reconnaissance (competitive research at trade shows) Exhibitor Magazine Competitive Research, Intelligence, and Search Marketing (online competitive intelligence) ClickZ

The Weblinks Collection

CI Resources *The trade group Society of Competitive Intelligence Professionals offers a few accessible resources for learning about CI such as answers to basic questions about CI and job information though access to most publications is limited to members.
Fuld Intelligence Dictionary *Find out definitions to over 100 buzzwords used in the competitive intelligence field.
How to Conduct and Prepare a Competitive Analysis - Lowe Foundation *Well written, check-list type article on CI.

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Preparing a Market Study Tutorial
Find a step-by-step process for researching markets and reporting information the Preparing a Market Study section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial