Market Research

Corporate Annual Reports

A great way to learn about competitors is to access their annual reports. In this section we list several services that allow downloads of corporate annual reports.

The Weblinks Collection

Annual Report Service *This site offers links to thousands of annual reports in both HTML and PDF formats though to access requires a registration (free).
CAROL *Offers free (though must register) access to over 3000 annual reports for companies in Asia, Europe and US. Searchable by company name, industry, stock exchange and geographic region.
Investor Calendar *This site functions as the backend provider of research reports for several online sites. Allows free access to many annual reports though users must provide a lot of information.

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial