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Demographics, Economic and Business Statistics

In this topic area explore the wealth of research information of government supplied research focusing mainly on demographic statistics, economic data and other business statistics.

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The Weblinks Collection
  • Bureau of Labor Statistics *This site is the principal fact-finding agency for the US Federal Government in the broad field of labor economics and statistics. Statistics found here include employment and unemployment rates, and consumer price index, wholesaler price index and producer price index, consumer expenditure, labor productivity and much more. Also contains a good links page for finding other statistical information from the US Government and International Governments. Part of the US Department of Labor
  • Census Bureau *Preeminent source of US demographic and economic statistics that contains several great resources including:
    • American Factfinder - provides excellent access to general population census information including a nice 'search your street' feature which will display information and maps down to the census block level.
    • Current Industry Reports - offers monthly, quarterly and yearly production and product shipment reports on a number of manufacturing industries such as consumer electronics, major household appliances, textiles and several more. However, be aware that not all industries are represented and some information is only available on a yearly basis.
    • Economic Census - released every five years, the information found in these reports provides an excellent glimpse at industrial activity including the Industry Series report that offers separate reports for many industries and shows the number of businesses within an industry, sales volume, number of employees, and more.
    • Data Access Tools - a page that provides links to statistical tools and software downloads that can be used to further analyze census information.
    • IDB Summary Demographic Data - shows population estimates and projected growth rates for most countries.
    • Statistical Abstracts - offers access to in-depth social and economic statistics that are updated each year. Even better this site provides access to versions of the Abstract going back to 1881.
  • Department of Commerce *The Commerce site offers several good options for searching for business and economic data. Some of the available information includes:
    • Bureau of Economic Analysis - Contains estimates that illuminate key national, international, and regional aspects of the US economy.
    • E-Stats - This section focuses on technology and e-commerce reports (including quarterly retail e-commerce sales), studies and statistics.
    • National Technical Information Services - Offers a vast collection of purchasable US Government publications produced by numerous agencies. Many reports include good information on both US and international markets. Topics are wide ranging but the Advanced Search feature (click on Advanced Search tab) allows for category filtering.
    • STAT-USA - Some of the best government information can be found here. While some reports are free most of the in-depth materials require a fee. The major sources of information here are:

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial.
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Preparing a Market Study Tutorial
Find a step-by-step process for researching markets and reporting information the Preparing a Market Study section of our highly detailed Principles of Marketing tutorial.
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