Market Research

Help and How to Find Company and Industry Information

In this subject area we present resources to help those who need to research companies, industries and competitors. Included is our extensive tutorial that offers insight on where to look to find market research information including market metrics.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Business Buying Behavior Preparing a Market Study Click Here to See List of All Principles of Marketing Tutorials

The Weblinks Collection

Alacra Industry Spotlights *This wiki-style site presented by a leading market research supplier offers an impressive list of information sources for over 65 industries. For most industries the information includes links to top publications, trade associations and key industry websites. Offers good starting point for industry research.
Company Research on the Web *Though aimed at lawyers, the guide at this site still provides a useful basic framework for using the Internet to find company information.
How to Learn About an Industry or Company *Good all-around advice for getting started on a research project. Includes step-by-step research guide, learning about a company by evaluating its products and a nice list of resources by industry. However, updates are infrequent thus some links may no longer work.
MediaPost - Research Briefs *Every business day this site posts metrics and results of market studies covering media, Internet and technology topics. While the daily post is accessible, previous postings will require user registration (free).
Online Public Relations *Excellent, all-around PR site with hundreds of well-organized links including specific links to over 60 industries. Strong areas include well presented listing of media sources, numerous links to PR resources and listings of PR job search firms. Good starting point for someone just starting a research project.
University Library Research Guides – Rutgers Company Research *Offer good information and resources for conducting market research of companies and industries. They also offer a good Industry Research Guide. Note that many of the resources they offer may only be available to students or staff, or only allow access at the library. But, in general, a good starting point.

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Preparing a Market Study Tutorial
Find a step-by-step process for researching markets and reporting information the Preparing a Market Study section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial