Market Research

Market Research Design, Methods and Analysis

In this section KnowThis.com offers information and resources related to methods used to design, conduct and analyze market research data. In particular, find links to resources focusing on statistical analysis of market research studies, qualitative research and other research methods.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: How to Evaluate Market Research Reports Managing Products Business Buying Behavior Marketing Research Preparing a Market Study Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Footfall (researching retail store layout) Retail Customer Experience Magazine
How to Overcome Five Key Online Retailing Challenges (using multivariate data analysis for online marketing research) ClickZ
Step Up Your Game (using multivariate testing in email marketing) Target Marketing Magazine
A Youth E-Marketer's Dream (conducting market research within online virtual worlds) ECommerce Times
Screen Testing (multivariate and A/B testing) CRM Magazine
Tomorrow's Changes Today (finding patterns in quantitative market research) Pharmaceutical Executive

Click Here to See All 21 Stories for Topic Area

The Weblinks Collection

Audience Dialogue - Research Methods *While this commercial site is involved with promoting their services, they do offer a valuable section explaining their research methods which includes a nice description of many basic market research techniques.
Conjoint Analysis *Software provider Sawtooth provides a number of technical papers (from basic to highly advanced) that primarily discuss conjoint analysis. Additionally, there is limited coverage of other research methods such as perceptual mapping. Marketing research teachers may also find teaching materials here including slides and exercises covering conjoint analysis.
Forecasting Principles *Site by Wharton professor Scott Armstrong has several resources including an extensive summary article on forecasting, information on how to select a forecasting method and other tools.
Research Methods Knowledge Base *While this site is a slightly scaled-down version of a printed textbook the material is still quite strong and should serve as a very good primer on how to conduct business and social research.
Research on Research *Extensive collection of free (but must register) articles from Synovate, a market research firm. Written by researchers these articles deal with a wide range of market research methodologies and analysis issues including questionnaire design, sampling and an abundant collection of statistical analysis articles.
Researcher's Toolkit - dss Research *This marketing research company has put together several resources of interest to researchers included a number of technical white papers on various research topics including basic and advanced research techniques and for those doing more scientific research, very nice tools for calculating Statistical Power and Sample Size Estimates.

Marketing Research Tutorial
Find out how research is used in marketing in the Marketing Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Planning for Market Research Tutorial
Conducting good research requires marketers follow the right process. Learn about the steps in conducting research in the Planning for Market Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Preparing a Market Study Tutorial
Find a step-by-step process for researching markets and reporting information the Preparing a Market Study section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial