Market Research

Sources for Marketing White Papers

White papers have become an effective marketing tools since, unlike an advertisement or press release, these are normally not blatantly promotional. Instead, if done correctly, white papers attempt to establish a level of credibility for a company using useful information that is supported by good research. Currently most white papers deal with technical issues in marketing, but the concept seems to be expanding into non-technical marketing issues.

The Weblinks Collection

Bitpipe *Primarily a reseller of technology-related syndicated research reports though it does offer access to a modest amount of free (though users must register) industry provided case studies and white papers.
KnowledgeStorm *Provides links to a large number of whitepapers, case studies, and analyst reports from a sizeable group of information suppliers. Users can browse by functional area including marketing though almost all publications are associated with a technology. Accessing the whitepaper requires registration (free).

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial