|
Categories |
| Main |
| Contains over 140 Topic Areas |
| Basics, History |
| Careers, Jobs |
| Education, Training |
| Global Marketing |
| Groups, Meetings, Shows |
| Internet Marketing |
| Legal, Social, Ethics |
| Managing Customers, Target |
| Market Research, Find Info. |
| Marketing Management |
| Media, Publications |
| Promotion, Advertising |
| Retailing, Consumer |
| Selling, Sales Management |
|
| Special Sections |
| Terms & Definitions NEW! |
| Principles of Mktg. Tutorials |
| Stories For the Week |
| Marketing Stories Archive |
| Search Best Marketing Sites |
|
|
|
Other Sources for Market Research Reports
|
This section presents information on other locations for finding market research reports. In some cases the research may be free, especially those cited in the Marketing Stories area. Other sites may offer abstracts of their reports, but these sites generally charge a fee for full reports. Some of the sites listed act as third-party report distributors. The actual author of the report is often a market research or consulting firm. For additional sources try Market Share, Market Studies and Sales Forecast. |
|
Marketing Stories for Topic Area |
|
|
The Weblinks Collection |
- BNET *This site is loaded with articles, case studies, videos, presentations, blog postings and white papers on all areas of business including marketing. For instance, users can search thousands of published articles available from 1998 to present (though generally the most current stuff is a few months old). However, for access to some materials user registration is required (free). Also, be aware that some material is vendor provided rather than published by third-party news sources.
- Claritas Marketplace *Most well known for its psychographic database, PRIZM, the company also offers online access to many other consumer and business reports that are useful for targeting consumers and businesses, especially in a geographic manner. Reports can be purchased to meet needs.
- Goliath *This market research report reseller site offers access to fairly expensive industry studies but also has reasonably priced company profiles.
- HighBeam Research *Provides access to library of hundreds of magazines, newspapers, transcripts and more for a monthly or yearly fee. Fee is reasonable.
- KnowX *For a fee this site offers background searches of people and companies by searching mostly government databases such as legal records, real estate records professional license records, telephone numbers and others.
- Mediamark *Most likely only accessible from a university library and probably only in CD/DVD format, this report provides results of surveys administered to a large sampling of consumers. Results are then packaged in a format that provides insight into consumer decision making, product usage, advertising preferences and more.
- Questia *Provides online access to thousands of books, journal articles, research reports (though mostly older works) for a relatively modest fee. Also, offers nice set of tools for identifying and using selected material.
- Special Issues *This site has an interesting business model, provide information related to special issues of trade and business publications. In general, a special issue of a publication is one that provides "themed" coverage of an industry (e.g., new products, market trends) and is often produced on a regular basis. Accessing the full list of publications on this site is expensive and at best only links are provided to articles (no full text) and in some cases users must figure out other ways to view articles.
- World Advertising Research Center *UK-based group with a fee site where subscribers can access internationally produced articles, research studies, case studies and other materials that focus mostly on advertising and promotion issues.
- ZoomInfo *This site features a search engine that allows for locating background information on thousands of people who have been mentioned on the web, through news media reports and other sources. Could be quite useful for employee hiring, sales prospecting or business partnership development.
|
|
|
Market Research Main 