Market Research

Researching Markets and Competitor Research

This section is designed for those who are looking for help in researching markets. Included is KnowThis.com’s own step-by-step tutorial on how to conduct a market study. This tutorial and other information found in this section are useful for such activities as identifying market opportunities, locating market problems and conducting competitive analysis.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: How to Evaluate Market Research Reports Managing Products Business Buying Behavior Marketing Research Finding Secondary Research How to Write a Marketing Plan Preparing a Market Study Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

Social Trends Color Shade-Forecasting Business (determining color trends) MSNBC
Vizio's Unexpected Flat-Panel King (attaining market leader position) USA Today
The Pet Economy (understanding the pet market) BusinessWeek
Dunkin Donuts Whips Up A Recipe for Expansion (how market research supports location of stores) WSJ StartupJournal
New Product Sales Forecasting: Which Model Is Best? Sales and Marketing Management
Coffee Culture: a Global Phenomenon? (research on the international coffee market) Synovate

Click Here to See All 9 Stories for Topic Area

The Weblinks Collection
How to Prepare a Market Analysis - Lowe Foundation *Good research related article on how to analyze markets.

Marketing Research Tutorial
Find out how research is used in marketing in the Marketing Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Finding Secondary Research Tutorial
Locating good research is often difficult. Find useful sources in the Finding Secondary Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Planning for Market Research Tutorial
Conducting good research requires marketers follow the right process. Learn about the steps in conducting research in the Planning for Market Research section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Preparing a Market Study Tutorial
Find a step-by-step process for researching markets and reporting information the Preparing a Market Study section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial