Listing of Marketing Stories

Listed below are links to more stories for the Basics of Market Research, How-To Information, Research Help topic area.

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Stories are in order of date posted (most recent first).

Market Research is Getting a Makeover (consolidation in market research business) International Herald Tribune
What Do Teens Want? (researching teens in virtual world) BusinessWeek
Disney to Create Lab to Test Ads for ABC, ESPN (controlled living room laboratory) USAToday
Business Analytics – Getting the Point (analytics and business intellegence) Business Intelligence Network
Is the Ad a Success? The Brain Waves Tell All (measuring brain response to advertising) New York Times
Combining Marketing and Research (the need for conducting research for packaging decisions) Package Design Magazine
Quantilitative Research & Beyond: New Platforms for Customer Insights (combining research methods for web research - in PDF format) Marketing News (via Prophet)
Museums Refine the Art of Listening (market research at museums) New York Times
The New Focus Groups: Online Networks (using specialized social networks for market research) Wall Street Journal
Market Research on the Cheap (ideas for conducting research inexpensively) BusinessWeek
Beware the Advertising Pretest (questioning advertising research effectiveness) BusinessWeek
Brain Sensor for Market Research (headset to test for reaction to ads) Technology Review
Look Who's Talking About You Online (customer research using social network sites) WSJ StartupJournal
Applying an Architecture (eye tracking research and product packaging) Package Design Magazine
Engaging at Any Speed? Commercials Put to Test (sensory testing of television watching) New York Times
Restaurants Are Going Online to See What Their Customers are Saying (online research for small business) Pittsburgh Post-Gazette
About Online Surveys, Traditional Pollsters Are: (C) Somewhat Disappointed (the good and bad of online polling) New York Times
Feedback Mountain (the concept of enterprise feedback management) CRM Magazine
TV Viewers Speak Online and Consumer Researchers Are Listening Pittsburgh Post-Gazette
Hot Melon in Your Beer? Bud Tests Additives (test marketing flavored beer) MSNBC
The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store (a look at how consumer move through stores) Knowledge @ Wharton
Introduction to Generation Nation: Table of Contents (detailed discussion of generational market segments) CRM Magazine
From the Customer`s Mouth to the Retailer`s Ear (utlizing the results of market research) Internet Retailer
A Tsunami of Surveys Washes Over Consumers (explosion of company surveys) Christian Science Monitor
Online Market Research Is Good For You (why computer gaming industry needs to do research) BusinessWeek
Libraries Offer Resources For Small Businesses (a valuable source for small business research) WSJ Startup Journal
Brand Preference Monitoring Debated (do brand metrics matter for b-to-b products) B to B Magazine
Guided by Voices (how some b-to-b companies do market research) BtoB Magazine
Cupid Not Stupid: Hallmark Researches Romance Before It Helps You Express It (product market research) Pittsburgh Post-Gazette
Getting Inside Your Head (market research technology) FastCompany
Advert Fears Fuel Research Boom (growth in market research) Financial Times (via MSNBC)
Market Research: Low Budget, Big Results BrandRepublic
On Target (Budget-Friendly Market Research) Entrepreneur

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