Listing of Marketing Stories

Listed below are links to more stories for the Other Sources for Market Research Reports topic area.

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Stories are in order of date posted (most recent first).

M-Commerce Growing in the U.S. (report summary that includes some stats) Multichannel Merchant
Consumer Confidence, Concerns, Spending and Attitudes to Recession (This report takes a global view of consumer attitudes including feelings on personal finance, job prospects, and general economic outlook - in PDF format) ACNielsen
Internet Advertising Revenue Report 2007 (This industry trade group report in PDF format includes online ad numbers, comparison to previous years, and revenue by type of ad) Interactive Advertising Bureau [research report]
Packaging and The Environment Reports results (in PDF format) of worldwide survey dealing with the packaging features consumers are willing to give up to benefit the environment. ACNielsen [research report]
Trade Show Trends Provides summary of results of survey of trade show participants including buying intentions following show, hours spend at exhibits, spending per person who visited exhibit and top trades shows. Exhibitor Magazine [research report]
Internet Retailer Job Survey Summary of results of survey of Internet retailers focuses on employment issues including top jobs sought, salaries for e-tailing executives, and future job prospects. Internet Retailer [research report]
Mobile Access to Data and Information Reports results (in PDF format) of survey of over 2,000 U.S. adults on their mobile communication activities that includes demographic analysis. Pew Internet & American Life Project [research report]
The End of the Music Industry As We Know It (offers summary and analysis of music industry research report) Forrester (via CNET) [research report]
Online Shopping This PDF report offers results on survey examining a number of online shopping issues and includes demographic analysis. Pew Internet & American Life Project [research report]
Grocery Store Choice and Value for Money (PDF format - 10-page report examining global customers' attitudes and opinion on graocery store shopping) AC Nielsen [research report]
Salesforce Survey 2008 (Summary of results of annual study of sales force trends in the pharmaceutical industry.) Pharmaceutical Executive [research report]
Consumer Promotions Report (In PDF format - provides results of survey that looks at type of promotions used) Inventive Magazine [research report]
2007 Graduate Business School Application Trends (reports the results of an annual survey of program administrators from college and universities around the world - PDF format) Graduate Management Admission Council [research report]
Insights into the Food, Beverage, and Consumer Products Industry (PDF format) Grocery Manufacturers/Food Products Association [research report]
Frames of Reference: Online Video Advertising, Content and Consumer Behavior (consumer’s use of and response to online video - PDF format) Online Publishers Association [research report]
Annual Report 2007 (contains statistics and trend analysis dealing with global passenger air travel and cargo movement - PDF format) International Air Transport Association [research report]
2007 Food & Health Survey (includes consumers’ perception of their overall health, issues of body weight, diet and eating habits - PDF format) International Food Information Council [research report]
2007 Most Trusted Companies for Privacy Study (annual report by non-profit privacy protection group - PDF format) TRUSTe [research report]
Report on Health, Beauty & Personal Grooming (issues include hair care, skin care, purchase locations and key influences on product purchasing - PDF format) ACNielsen [research report]
The Expanding Digital Universe (covers products that create or capture digital information - PDF format) IDC (via EMC) [research report]
American Customer Satisfaction Index (From the University of Michigan's National Quality Research Center) National Quality Research Center [research report]
Digital Music Report - 2007 (PDF - format) International Federation of the Phonographic Industry [research report]
Report on Impact of California Wine (covers issues related to the economic impact of the wine industry in California - PDF format) Wine Institute [research report]
State of the Industry - Trade Shows Center for Exhibition Industry Research (via Exhibitor Magazine) [research report]
The Domain Name Report (statistics on how domain name purchasing has grown - PDF format) Verisign [research report]
The Internet Retailer Best of the Web Top 50 Retail Sites Internet Retailer [research report]
2006 Survey of Advertising Leaders on Advertising Industry and New Media Trends (PDF format) American Advertising Federation [research report]
Universal Access Report (statistics on mobile phone metrics for all regions of the world - PDF format) GSM Association [research report]
Women-Owned Businesses in the United States (PDF format) Center for Women's Business Research [research report]
The Communications Market 2006 (UK) (report on the communications market in the UK including coverage of radio, television, telecommunications and Internet - PDF format and very long) Office of Communications [research report]
The Future of the Internet II (prediction of how the Internet will evolve and what role will it be playing in the future - PDF format) Pew Internet and American Life Project [research report]
State of the Satellite Industry Report 2006 (PDF format) Satellite Industry Association [research report]
2006 Media Comparisons Study (how media is used in the US by different age groups and by gender) Television Bureau of Advertising [research report]
CEA Corporate Report (offers statistics on the consumer electronics industry - PDF format) Consumer Electronics Association [research report]
The 2006 Digital Music Survey (how UK residents are responding to online music - PDF format) Entertainment Media Research [research report]
Global Consumer Confidence Report (looks at how consumers around the world feel regarding various economic, political and spending issues - PDF format) ACNielsen [research report]
The 2006 Self-Service World Market Survey (looks at the self-service/kiosk industry) Self-Service World [research report]
Home Furniture and Appliance Trends (online comparison shopping site offers its merchants a look at consumer shopping trends - PDF format) PriceGrabber [research report]
Survey Finds Acceptance of Focus Group Video Transmission (insight into the evolution of focus groups) Quirk's Marketing Research Review (via FocusVision) [research report]
Licensing Industry Survey 2006 International Licensing Industry Merchandisers' Association [research report]
Back to School Consumer Survey (US consumer survey on back-to-school spending intentions) National Retail Federation [research report]
Comparative Statistics: 2002 US Economic Census (once-every-five-years survey of US businesses - PDF format and very large) US Census Bureau [research report]
Going Gourmet (collection of statistics related to the gourmet food market - PDF format) Institute of Food Technologists [research report]
2006 Manufacturing and Wholesale Distribution National Survey (PDF format) RSM McGladrey (via National Assoc. of Manufacturers) [research report]
Bloggers: A Portrait of Internet's New Storytellers Pew Internet & American Life Project [research report]
The State of IPTV 2006 (study on television over the Internet - PDF format) New Millenium Research Council [research report]
Essential Facts About the Computer and Video Game Industry (includes metrics on industry sales and buyer/player demographics - PDF format) Entertainment Software Association [research report]
The Top 500 Internet Retailers Internet Retailer [research report]
The Wireless Telecommunications Market in Japan (PDF format) The Canadian Trade Commissioner Service (via Wireless Innovation Network of British Columbia) [research report]
2006 Realtor Technology Survey (glimpse at how realtors are utlizing technology - PDF format) Center for Realtor Technology [research report]
Annual Private Label Hot List Private Label Buyer [research report]
State-of-the-Promotion Industry - 2005 Report (PDF format) Promotion Marketing Association [research report]
eBook Users Survey 2006 (provides insight into how customers view the electronic book industry - PDF format) International Digital Publishing Forum [research report]
2006 State of the States: The AGA Survey of Casino Entertainment (PDF format) American Gaming Association [research report]
The Business Case for Reduced Space Symbology (RSS) on Coupons (report provides support for a proposed new method of handling coupons at the retail level - PDF format) Joint Industry Coupon Committee (via Food Marketing Institute) [research report]
Future Directions in e-Learning (PDF format) The e-Learning Guild [research report]
Phishing Activity Trends Report (contains information on phishing trends - PDF format) Anti-Phising Working Group [research report]
Search Engine User Behavior Study (survey that looks at how users view and use search engines - PDF format) iProspect [research report]
Newspaper Audience Database - Spring 2006 (PDF format) Newspaper Association of America [research report]
A Comparative Outlook on the Global Business of Meetings (offers meeting and event planning industry statistics and survey results - PDF format) Meeting Professionals International [research report]
Online Paid Content US Market Spending Report (study examining the online spending in 2005 for online content - PDF format) Online Publishers Association [research report]
A Large Scale Study of Wireless Search Behavior: Google Mobile Search (academic research paper examining how people are using different mobile devices to search the Internet - PDF format) Columbia University [research report]
Search Trends Report (Paid Search Advertising) (reporting showing the state of the Internet advertising industry - PDF format) DoubleClick [research report]
Biometrics Market and Industry Overview (provides market sales data, technology market share, and trends for the information recognition industry - PDF format) International Biometrics Group (via World Customs Organization) [research report]
How Women and Men Use the Internet (54 page report offers insight into the online habits of women and men) Pew Internet & American Life Project [research report]
Preliminary Television Market and Industry Research (focuses on television technology - PDF format) EnergyStar (US EPA) [research report]
The 2006 Sports Business Market Research Handbook (provides statistics, trends and other information for major North American and some international sporting events and associations - PDF format) Richard K. Miller & Associates (via University of Calgary) [research report]
El Mercado Minorista (The Retail Market) (summary of a survey of several characteristics of the Hispanic retail shopper in the US.) ADVO [research report]
A Comparision of Wal-Mart and Target Shoppers (detailed results of consumer research that compares shoppers at two of the largest US retailers - PDF format) Scarborough Research [research report]

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