Listing of Marketing Stories

Listed below are links to more stories for the Market Research Design, Methods and Analysis topic area.

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Stories are in order of date posted (most recent first).

The Heart of the Matter (ethnographic research for packaging) Package Design Magazine
Footfall (researching retail store layout) Retail Customer Experience Magazine
How to Overcome Five Key Online Retailing Challenges (using multivariate data analysis for online marketing research) ClickZ
Step Up Your Game (using multivariate testing in email marketing) Target Marketing Magazine
A Youth E-Marketer's Dream (conducting market research within online virtual worlds) ECommerce Times
Screen Testing (multivariate and A/B testing) CRM Magazine
Tomorrow's Changes Today (finding patterns in quantitative market research) Pharmaceutical Executive
Asking the Right Questions (advanced consumer research methods) Package Design Magazine
Marketers Take a Close Look at Your Daily Routines (observational market research) USA Today
Consumers Vote for the Best Sogan (using online consumer panels) International Herald Tribune
Helping Consumers Originate New Package Ideas with an 'IdeaStorm' (packaging ideas through brainstorming research) Package Design Magazine
Clicking On All Cylinders (techniques for researching website design) Internet Retailer
Talk to Our Customers? Are You Crazy? (understanding customers through observation) FastCompany
Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant
Early and Often: Harnessing the Consumer's Voice in Packaging Design (research design for packaging) Package Design
Fast-Paced Blogs Force Businesses to Monitor Posts Fort Wayne Journal Gazette
Shoot the Focus Group BusinessWeek
Brain Biz Eyes Ads (brain imaging market research) Pudget Sound Business Journal
Blogs Growing Into The Ultimate Focus Group Adweek (via Yahoo)
Stop Experimenting on Your Customers! ECommerce Times
They Know What You Want The Age
Firms Gauge Attitudes Online The Boston Globe

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