About the Author
Paul Christ (pronounced with soft “i”) holds a Ph.D. (marketing concentration) from Drexel University. He is a Professor of Marketing at West Chester University (AACSB accredited), the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. Paul teaches MBA-level courses titled Marketing Management, Marketing and Technology, and Business Research and Data Analysis.
In addition to teaching, Paul has held several administrative positions including currently serving as the university’s MBA Program Director. Also, in 1999 he was responsible for developing one of the first E-Commerce focused MBA programs in the world.
Paul has written and presented on marketing and technology topics in numerous academic publications, conferences and other public forums and has spoken throughout the world on the topic of marketing and Internet business. Paul is editor of KnowThis.com, one of the Internet's leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he has been a consultant to many marketing and technology companies, including startup Internet-based firms.