Information for Educators
KnowThis: Marketing Basics, 2nd Edition is ideal as a textbook for an entry-level marketing course or as a supplemental reference for a more advanced class. This book covers the same ground as far more expensive textbooks while also offering new information not covered in other books. Additionally:
- This book takes a contemporary view of marketing including covering numerous new developments and how these affect marketing. For instance, coverage includes such topics as social networks, mobile device applications (“apps”), neuro-research, group couponing, smartphone payments, quick response codes, and much, much more.
- The new edition offers over 150 real-world examples drawn from stories in major business publications. Many of these stories are still directly accessible via links on the book's support website.
- The 2nd Edition offers a new Marketing Story feature that takes an in-depth look at over 40 selected marketing stories found in major media publications. Each story includes a question that is useful for class discussion or as a topic for student assignments.
- With KnowThis.com as the book's support website educators are directing their students to a high-quality resource that has served the marketing community since 1998.
For instructors who have adopted the book additional support materials are available. These include:
- Instructional Materials - Support materials include PowerPoint slides, Test Bank (Multiple Choice, True/False and Essay questions) and End-of-Chapter Discussion Questions and Activities.
- Current Marketing Stories - While the book contains over 40 in-depth stories with the Marketing Story feature, educators will find that KnowThis.com offers information and links to current Marketing Stories updated several times a week. These stories are available at NO COST to you or your students and each story is tagged by topic area.
- Marketing Stories Database - In addition to Current Marketing Stories, KnowThis.com has a database of thousands more stories dating back to 2004. While we cannot guarantee that all are accessible, many in fact can be located with a simple click. This database could prove quite valuable as a research resource for students and instructors.