|
Hotels Add Art, Books, Films to Entertain Guests
(add new features to attract customers)
USA Today
Posted:
January 6, 2013
|
|
Reviving Brands That Aren't Quite Forgotten
(how marketers are bringing back old brands)
Los Angeles Times
Posted:
January 6, 2013
|
|
In Mayan Doomsday, Marketers See $$$ Opportunity
(see profits in end-of-the-world warnings)
NBC News
Posted:
December 17, 2012
|
|
Google Casts a Big Shadow on Smaller Web Sites
(understanding the power of the leading search engine)
New York Times
Posted:
November 4, 2012
|
|
Apple Tops List Of The World's Most Powerful Brands
(brand rankings)
Forbes
Posted:
October 6, 2012
|
|
Fan Sites Settle Children’s Privacy Charges
(issue of collection of information online)
New York Times
Posted:
October 4, 2012
|
|
Craig Marks: I Want My MTV
(history of early MTV marketing)
NPR
Posted:
September 26, 2012
|
|
If the Name Gets in the Way, Change It
(the need to rename a company)
New York Times
Posted:
August 9, 2012
|
|
In-Store Clinics Look to Be a Remedy For Healthcare Law Influx
(addressing a market need)
Los Angeles Times
Posted:
August 2, 2012
|
|
Kodak Failed By Asking The Wrong Marketing Question
(how company lost focus)
Forbes
Posted:
January 24, 2012
|
|
Snuggie Inspires More Inventors to Find Next Sensation
(lessons from infomercial success)
CNN Money
Posted:
November 3, 2011
|
|
A Brand That Takes a Stand
(examples of cause marketing)
New York Times
Posted:
October 29, 2011
|
|
Under Armour Gets Serious
(history of leading marketer)
Fortune
Posted:
October 26, 2011
|
|
How Alignment Helped Sales Win
(getting marketing and sales departments to work together)
Forbes
Posted:
August 17, 2011
|
|
The Art of Selling a Yucky Product
(marketing a challenging product idea)
Wall Street Journal
Posted:
May 16, 2011
|
|
10 Marketing Trends Popping Up in 2011
(upcoming marketing tactics)
USA Today
Posted:
January 26, 2011
|
|
How to Sell Your Product in Canada
(consideration when targeting Canadian customers)
Inc. Magazine
Posted:
January 20, 2011
|
|
Why Cause Marketing Can Actually Backfire
(carrying out an effective campaign)
Forbes
Posted:
January 13, 2011
|
|
How to Encourage Your Customers to Do Good
(getting customers to support causes)
Inc. Magazine
Posted:
January 5, 2011
|
|
11 Crucial Trends For 2011
(marketing predictions)
Trendwatching
Posted:
December 2, 2010
|
