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New, 'Interactive' Print Ads Fight for Your Attention
(print ads compete against Internet ads)
USA Today
Posted:
October 5, 2007
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More Booze Ads Targeted at Young People
(radio advertising)
MSNBC
Posted:
September 21, 2007
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Borrowers Hoodwinked by Deceptive Ads
(question of ads targeted at borrowers)
NPR
Posted:
September 13, 2007
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Listening for Ads
(new way to monitor ads on cellphones)
Technology Review
Posted:
September 7, 2007
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What’s on Tap? City Water!
(Pepsi bowing to consumer group pressure to relabel bottled water)
AdLaw
Posted:
August 31, 2007
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Pink Profits
(marketing trends in the gay community)
Trendwatching
Posted:
August 31, 2007
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Nickelodeon to Limit Use of Characters on Junk Foods
New York Times
Posted:
August 16, 2007
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Female Fever
(trends among women shoppers)
Trendwatching
Posted:
August 3, 2007
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Sales? Marketing? Or a Blend of Both
(what direction to go to grow business)
Cincinnati Enquirer
Posted:
August 2, 2007
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5 New Places to Advertise
(new ad location options)
Entrepreneur Magazine
Posted:
July 27, 2007
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Robbing the Cradle? If Marketers Get Their Way, That Bundle of Joy Can Cost a Bundle
(the ethics of marketing ways to make kids smarter)
Knowledge @ Wharton
Posted:
July 27, 2007
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How Madison Avenue Is Wasting Millions on a Deserted Second Life
(assessing the marketing value of virtual worlds)
Wired
Posted:
July 27, 2007
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Tag, You're It
(Internet and blog tagging)
ECommerce Times
Posted:
July 20, 2007
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New Companies Sprout Up to Help Marketers Reach Green Businesses
B to B Magazine
Posted:
July 18, 2007
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Flick of the Wrist
(RFID customer tags)
Self Service World
Posted:
July 6, 2007
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Honda Offers That Personal Touch to Give Its Brand a Boost
(engagement marketing)
Los Angeles Times
Posted:
June 22, 2007
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São Paulo: The City That Said No To Advertising
BusinessWeek
Posted:
June 19, 2007
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A Green Light for Marketing
(ecofriendly marketing)
CRM Magazine
Posted:
June 13, 2007
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Corporate Wikis Offer Close Contact That Could Improve Advertising
(emerging trend)
B to B Magazine
Posted:
June 6, 2007
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Effectiveness of Anti-Smoking Ads Questioned
NPR
Posted:
June 1, 2007
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