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What is Marketing

Listed below are stories and news items associated with the Marketing Basics topic area.

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Anheuser-Busch to Stop Making Spykes (product under social pressure) MSNBC Posted: May 18, 2007
Is Online Marketing Making Kids Obese? BusinessWeek Posted: May 18, 2007
Shrek, Promoter of Sugary Treats, Thumped as Exercise Advocate (perception of character) USA Today Posted: April 26, 2007
The Sell-Phone Revolution (new techniques for tracking and targeting) BusinessWeek Posted: April 13, 2007
Kids Get Diet Of Junk Food Commercials (research on junk food ads targeted to kids) CBS News Posted: March 30, 2007
Coming to a Grocer Near You: Candid Camera (new ad technology senses customers) TechNewsWorld Posted: March 6, 2007
Making a Splash In the Trash Business (spinning trash collection a new way - includes video) Wall Street Journal Posted: February 23, 2007
VW Reviews Complaints, Pulls Ad After All USA Today Posted: February 16, 2007
The Next Big Ad Medium: Podcasts BusinessWeek Posted: February 15, 2007
Experts See Ads as Part of Child Obesity Epidemic Kansas City Star Posted: January 26, 2007
Data Mining Privacy (definition of data mining and potential privacy issues) ABC News Posted: January 22, 2007
McDonald's Offers Ethics with Those Fries (environmental awareness program) BusinessWeek Posted: January 12, 2007
From Crayons to Calculators (marketing metrics and decision making) CRM Magazine Posted: January 5, 2007
Health on Demand (advertising via on-demand programming) Pharmaceutical Executive Posted: December 8, 2006
Doctors: Stop Advertising to Kids Marketplace Posted: December 7, 2006
Cause-Related Consumerism (the case for responsible amrketing) BrandChannel Posted: October 24, 2006
ICC Issues New Advertising & Marketing Code (ethical code of conduct by international group) AdLaw Posted: October 17, 2006
Alcohol Marketing Study Under Fire (industry questions research) Promo Magazine Posted: October 11, 2006
New Cordless Phones Let Skype Users Turn Off PC (the changing face of phone calls) ECommerce Times Posted: September 1, 2006
How Advertising Is Becoming Child's Play (hiding food ads in online games) Science News Posted: August 1, 2006

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