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Hot New Marketing Trends
Entrepreneur Magazine
Posted:
July 25, 2006
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Marketers Package Sugary Cereals With Online Fun
(is it entertainment or promotion)
Washington Post
Posted:
July 21, 2006
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The Accidental Innovator
(product development by accident)
Harvard B-School Working Knowledge
Posted:
July 14, 2006
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Finding New Opportunities to Market 'Lost' and Other TV Shows
(marketing by building community)
Knowledge @ Wharton
Posted:
June 28, 2006
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Now at the Car Wash: Dog Shampoos and Wi-Fi
(new methods for old services)
WSJ Startup Journal
Posted:
June 23, 2006
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Doing Well and Good
(leveraging social responsibility to gain customers)
Inc Magazine
Posted:
June 21, 2006
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McDonald's Denies Health Concerns Sunk Disney Happy Meal Deal
AdLaw
Posted:
June 16, 2006
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Bernard Loomis; Merged Toy Marketing, Saturday Cartoons
(obituary of famous marketer)
Washington Post
Posted:
June 5, 2006
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In: Fruit Crisps and Milk. Out: Twix and Coke.
(responding to calls for change)
Christian Science Monitor
Posted:
May 12, 2006
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What Were They Thinking? Goofs From the Web Era
(dot com failures revisited)
WSJ Startup Journal
Posted:
May 11, 2006
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Using Podcasts to Build Brands
B to B Magazine
Posted:
April 5, 2006
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Teens Try to Change the World, One Purchase at a Time
(ethical issues in food purchasing)
Christian Science Monitor
Posted:
March 31, 2006
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Beer Industry Embraces Hispanic Market, Prompts Backlash
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
March 29, 2006
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Marketers Experiment With Emerging Media Channels
BtoB Magazine
Posted:
March 24, 2006
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What's Lurking in That RFID Tag?
(security issue raised)
BusinessWeek
Posted:
March 21, 2006
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The Hidden Market for Babies
Harvard B-School Working Knowledge
Posted:
February 15, 2006
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Youth Marketing: Time to Take More Responsibility?
DM Bulletin
Posted:
January 20, 2006
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RFID: Beyond the Barcode
(privacy concerns raised)
BrandChannel
Posted:
January 3, 2006
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TV Ads Entice Kids To Overeat, Study Finds
Washington Post
Posted:
December 7, 2005
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Toyota's Hit and Myth Marketing
(green marketing)
BusinessWeek
Posted:
November 1, 2005
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