|
Public Relations in China: Dirty Tricks, Scandals
(unethical PR practices)
MSNBC
Posted:
October 26, 2010
|
|
Fast-Food Chains in Asia Cater Menus to Customers
(giving customers what they want)
USA Today
Posted:
September 7, 2010
|
|
How to Find Your First Customer
(advice for start-ups)
Inc. Magazine
Posted:
July 29, 2010
|
|
Mobile Pay Changes the Way We Do Biz
(trend in consumer payment methods)
Marketplace
Posted:
July 10, 2010
|
|
How the Internet Has Transformed B-to-B Media
(review of B-to-B over last 10 years)
B-to-B Magazine
Posted:
June 27, 2010
|
|
How to Improve Your Company's Customer Service
Inc. Magazine
Posted:
March 20, 2010
|
|
How to Hire a Marketing Director
Inc. Magazine
Posted:
February 26, 2010
|
|
How to Write a Code of Ethics for Business
(components of a corporate ethics statement)
Inc. Magazine
Posted:
February 26, 2010
|
|
The Ten Commandments for the Modern Marketer
(what to look for in 2010)
Prophet
Posted:
October 24, 2009
|
|
Packaging for a Good Cause
(cause marketing through package design)
Brand Packaging
Posted:
August 19, 2009
|
|
What's in a New Logo?
(examples of companies who changed their logo)
Fortune
Posted:
August 17, 2009
|
|
Dentists Step Up Marketing as Patients Skip Their Visits
(tough times lead dentists to promote)
Wall Street Journal
Posted:
August 11, 2009
|
|
The Secret Design History of 12 Famous Brands
(history behind the logo and designs)
FastCompany
Posted:
July 31, 2009
|
|
The New Starbucks: A Subtler Brand
(company tests new marketing ideas)
ABC News
Posted:
July 27, 2009
|
|
How New Is "New"? How Improved Is "Improved"?
(group that monitors honesty of ads)
Slate
Posted:
July 22, 2009
|
|
30 Memorable Marketing Campaigns
(list of historical marketing promotions)
Inc. Magazine
Posted:
July 15, 2009
|
|
Industry Tightens Its Standards for Tracking Web Surfers
(act before possible government action)
New York Times
Posted:
July 13, 2009
|
|
Crowdsourcing: What It Means for Innovation
(pros and cons of using outsiders to help create new marketing ideas)
BusinessWeek
Posted:
June 22, 2009
|
|
Foreverism
(suggests a consumer trend for things never done)
Trendwatching
Posted:
June 13, 2009
|
|
Levi’s Adopts a Tie-In With a Gay Marriage Symbol
(using retail display to convey a message)
New York Times
Posted:
May 28, 2009
|
