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Cause Marketing Meets Social Media
(using social networks to spread word of company giving)
Brandweek
Posted:
May 23, 2009
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Pressure is on 'The Simpsons' to Capitalize on Merchandise
(moving to profit from popular TV show)
USA Today
Posted:
May 16, 2009
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What Is Marketing Automation and Why Should You Care?
(understanding a widely used concept)
ECommerce Times
Posted:
May 14, 2009
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Under Pressure, Craigslist to Remove ‘Erotic’ Ads
(external pressure to change product offering)
New York Times
Posted:
May 14, 2009
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Rules of Engagement
(the concept of customer engagement)
MillwardBrown
Posted:
May 9, 2009
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Marketers Lend Voices to Show Support for the Disabled
New York Times
Posted:
April 1, 2009
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The Evolution of Barbie
(historical perspective)
Marketplace
Posted:
March 12, 2009
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WOMMA Announces Changes to the Ethics Code
(word-of-mouth marketing trade group looks for members to be more open in their efforts)
Sales and Marketing Management
Posted:
March 9, 2009
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Scholastic Chided for Selling Toys in Book Clubs
MSNBC
Posted:
February 11, 2009
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Coca-Cola Deleting Classic From Coke Label
(marketing mistake is now forgotten)
New York Times
Posted:
January 31, 2009
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Marketing When Consumers Aren't Buying
(how to handle the recession)
NPR
Posted:
January 29, 2009
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Belkin Begs Forgiveness for Marketing Ethics Breach
(a question of paying for positive reviews)
ECommerce Times
Posted:
January 23, 2009
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Generation G
(the concept of the generosity market)
Trendwatching
Posted:
January 23, 2009
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What Keeps Twitter Chirping Along
(trying to figure out how to generate revenue from an emerging social networking technology)
InternetNews
Posted:
December 20, 2008
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Old-School Salesmen Used Circus-Like Stunts to Sell Cars
(how the auto industry dealt with past recessions)
Los Angeles Times
Posted:
December 20, 2008
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Half a Dozen Consumer Trends for 2009
Trendwatching
Posted:
December 6, 2008
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Some Parents Rethink Toy-Buying
(some parents raise ethical questions about marketing directly to kids in tough times)
USA Today
Posted:
November 29, 2008
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Ten Outrageous Marketing Stunts
(historical perspective)
Fast Company
Posted:
November 22, 2008
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Graphics Made Simple
(primer on graphics)
Exhibitor Magazine
Posted:
November 21, 2008
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Top 15 Trend Questions
(advice for spotting trends)
Trendwatching
Posted:
November 1, 2008
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