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Web Sales with a Human Touch
(technology that identifies the best prospsects to engage in online chat)
Strategy and Business
Posted:
October 22, 2008
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Memo to Marketing: Cut the Bull From Wall Street Ads
(ethical and social issues in advertising for financial services)
Washington Post
Posted:
September 20, 2008
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MillerCoors to Put Sparks Red on Hold
(reacts to government pressure)
Associated Press (via Google)
Posted:
September 20, 2008
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Supermarket Sweep
(the technology future for online retailing)
Internet Retailer
Posted:
September 13, 2008
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How Companies Use Twitter to Bolster Their Brands
(new method to keep track of customers)
BusinessWeek
Posted:
September 12, 2008
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The Greening of the Industry
(environmental solutions in the trade show industry)
Exhibitor Magazine
Posted:
August 30, 2008
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Crying Foul over Online Junk Food Marketing
(groups and government voice concerns over online ads)
BusinessWeek
Posted:
August 16, 2008
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Teachers Warn of Brand Bullying
(social pressure on those not able to afford latest brands)
The Press Association (via Google)
Posted:
August 16, 2008
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The High Cost of a Free Credit Report
(questionable marketing practice raises concerns)
New York Times
Posted:
August 9, 2008
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When Franchisors Stumble
(what happened to 11 franchises that failed)
BusinessWeek
Posted:
August 9, 2008
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Direct Mail Tries to Go Green. No,Really.
(direct marketers struggle with environmental issues)
New York Times
Posted:
August 1, 2008
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Fun at the Pump? TV Entertains, Distracts
(new place to run ads)
Associated Press (via Google)
Posted:
July 26, 2008
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New Pharma Ethics Rules Eliminate Gifts and Meals
Associated Press (via Google)
Posted:
July 12, 2008
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Global Ethics 101
(handling ethical issues in global markets)
BusinessWeek
Posted:
June 28, 2008
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Innovation Avalanche
(new business ideas)
Trendwatching
Posted:
June 28, 2008
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Microsoft Acquires Interactive TV Firm
(investing in emerging marketing technology)
The Boston Globe
Posted:
June 20, 2008
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The Customer is the Company
(using customer input for innovation)
Inc Magazine
Posted:
May 20, 2008
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Second Life Marketing: Still Strong
(confusion over value marketing via online virtual worlds)
BusinessWeek
Posted:
May 8, 2008
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Eco-Iconic
(consumers embracing eco-friendly products)
Trendwatching
Posted:
May 6, 2008
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Free! Why $0.00 Is the Future of Business
(another argument for offering products for free)
Wired
Posted:
March 7, 2008
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