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What is Marketing

Listed below are stories and news items associated with the Marketing Basics topic area.

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Free Love (why more companies are offering products and services for free) TrendWatching Posted: February 26, 2008
What Seems to Be the Problem? (new online customer services technologies) Inc Magazine Posted: January 31, 2008
Hershey Phases Out Mints Cops Criticized AP (via Google) Posted: January 25, 2008
Parents Group Slams Producers for Marketing PG-13 Films to Kids Brandweek Posted: January 20, 2008
High-Tech Shopping Carts Coming to Supermarkets (tying interactive shopping carts with loyalty cards) Fox News Posted: January 16, 2008
High-Tech Innovations Come to Retailing (new technologies in retailing) AP (via Google News) Posted: January 4, 2008
Merchant Beware (emerging m-commerce via text messaging) Internet Retailer Posted: January 4, 2008
That Online Chat Assistant May Not Be Real (chatting with a machine) Fortune Posted: December 18, 2007
Corporations Find Responsibility Sells Marketplace Posted: December 14, 2007
What's Ahead for Consumer Packaged Goods? (trends for 2008) Industry Week Posted: November 30, 2007
Yahoo, Adobe Team on PDF Ads (a new platform for advertising) CNET News.com Posted: November 29, 2007
R.J. Reynolds to Halt Print Cigarette Ads in 2008 New York Times Posted: November 29, 2007
8 Important Consumer Trends for 2008 Trendwatching Posted: November 28, 2007
The Sleep-Industrial Complex (marketers see money in sleep) New York Times Posted: November 20, 2007
Crisco: A Marketing Revolution (history of well-known brand) Marketplace Posted: November 16, 2007
Cause-Related Marketing: The Other CRM ECommerce Times Posted: October 26, 2007
Adults-Only Strategy Drives Halloween Sales to $5B (a growing new market) BrandWeek Posted: October 18, 2007
Are We There Yet? (how small to midsized businesses should use technology) CRM Magazine Posted: October 16, 2007
Live Chat: A Growing Customer Service Option ECommerce Times Posted: October 12, 2007
A Virtual View of the Store Aisle (hi-tech research methods that simulates stores) Wall Street Journal Posted: October 5, 2007

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